Auto Dealer Today Issue


It's Worth the Effort David Gesualdo

By David Gesualdo

The publisher thanks each of the readers who filled out this year’s Dealers’ Choice Awards survey.

The Rise of the Consumer Getty Images

By G.P. Anderson

G.P. has a plan for dealers whose customers’ product knowledge exceeds that of their sales staff.

Lift Kits and Warranties Getty Images

By Thomas B. Hudson, Esq.

An FCA dealer successfully fought charges of a Texas Deceptive Trade Practices Act violation.

Predictive Analytics Enhances the Car-Buying Experience Getty Images

By Marco Schnabl

The auto industry’s best-kept secret has the potential to improve sales by personalizing the customer experience.

Top 5 HR Changes Dealers Are Making Getty Images

By Adam Robinson

Improve and update your recruiting and onboarding, go mobile, and rewrite your job descriptions.

Top 3 Dealer Areas Primed for VR Getty Images

By Brian Wiklem

Virtual reality could change the way you sell vehicles, accessories, and financing.

High PVR: Fake News or Great News Getty Images

By Ronald J. Reahard

Dealers have become accustomed to dismissing claims of $1,500 per copy as ‘fake news,’ but that figure might not be as far out of reach as you think.



Jim Ziegler
20 Things a GM Must Do Every Week

By Jim Ziegler
Ziegler returns to list the 20 essential tasks you must master to become an executive GM and reap the financial rewards, including that elusive $500,000 salary.

All Things Must Pass

By Jim Ziegler
Ziegler mourns the loss of Gregg Allman as Ford and Hyundai shake up their leadership teams and Carvana struggles to stay afloat.

Join the Battle of Jericho

By Jim Ziegler

Don't Run, We Are Your Friends!

By Jim Ziegler

Opening Observations

Over the Curb