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Car-Buying Experience

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April 27, 2017 - Industry News

Trade-In Quotes Critical Factor in Consumer-Buying Decisions, Study Finds

According to an online survey conducted by Black Book, 46% of the 2,100 consumers polled said getting the right trade appraisal was either ‘very important’ or ‘extremely important’ to pulling the trigger on a vehicle purchase.

Tags: Black Book, Car-Buying Experience, Trade-In Appraisal

December 13, 2016 - Industry News

Trust in Salespeople Top Painpoint for Consumers, DealerSocket Reports

Cutting transaction times was the No. 1 focus for franchised dealers in 2016, but it wasn't the top painpoint for car buyers, according to DealerSocket's 2016 Dealership Action Report.

Tags: Car-Buying Experience, DealerSocket, J.D. Power, Report, Survey, technology

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