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March 13, 2017 - Industry News

Infiniti Joins automotiveMastermind Platform

Infiniti dealers now have the opportunity to partner with automotiveMastermind, which offers predictive analytics to drive sales and customer retention.

Tags: advertising, dealer website, digital marketing, marketing

January 12, 2017 - Industry News

automotiveMastermind Adds Toyota to Its Platform

automotiveMastermind, a predictive analytics and marketing automation technology company for automotive dealerships, today announced that Toyota dealerships across the country will now be able to partner with it.

Tags: automotiveMastermind, Data, marketing, technology, Toyota

January 11, 2017 - Industry News

Pearl Combines Equity Mining Tool With 'Buy Direct From Consumer' Platform

The integration will allow dealers to search for vehicles they wish to purchase directly from consumers by year, make, model and trim, according to the company.

Tags: Equity, marketing, Pearl Technology, technology

November 28, 2016 - Industry News

Pearl Technology Launches Proximity Marketing Platform for Dealers

The new solution, according to Pearl Technology, gives a dealer the ability to circumvent a retail transaction at a competitor’s lot by delivering real-time offers through the customer’s mobile device.

Tags: marketing, Mobile Marketing, Pearl Technology, Proximity Marketing, technology

November 10, 2016 - Industry News

Clarivoy Adds Native Integration With Google Adwords

Clarivoy this week announced the native integration of its Multi-Touch Sales Attribution solution into Google Adwords, allowing dealers to optimize their AdWords campaigns based on actual sales data.

Tags: Clarivoy, digital marketing, Google AdWords, marketing

October 20, 2016 - Industry News

GWC Warranty Names New Strategic Brand Manager

The F&I product provider has named Therese Pramick to the post. She will be responsible for developing strategies that increase GWC’s brand awareness and value among new and existing GWC partners.

Tags: GWC Warranty Corporation, Hiring, marketing

September 28, 2016 - Industry News

Manheim Now Offering Enhanced Vehicle Imaging at 74 Auctions

Manheim has nearly tripled the number of auctions offering enhanced vehicle imaging (EVI), expanding from 25 to 74 locations throughout North America, the company said this week

Tags: Auto Auctions, Inventory Photos, Manheim, marketing, Online Marketplace

August 25, 2016 - Industry News

GWC Warranty Names New Marketing Manager

Melissa Roberts has joined GWC Warranty as its new marketing manager. She will be responsible for developing and implementing a customer strategy focused on engaging and retaining GWC partners.

Tags: GWC Warranty Corporation, Hire, marketing

June 8, 2016 - Industry News

DealerSuccess Launches Geo-Based Marketing Plugin for Dealer Websites

Marketing firm DealerSuccess launched a website conversion tool called ConversionBlaster. It's a plugin for dealer websites designed to target people for specific campaigns based on their geographical location and their proximity to predetermined geofences.

Tags: Campaigns, DealerSuccess, Geo-Fence, marketing

May 11, 2016 - Industry News

Take 5 Media Group Partners With Starfish Media Group to Promote Documentary to Auto Sector

The digital media marketing group announced it is partnering with Soledad O’Brien and Starfish Media Group to promote "The War Comes Home," a documentary about the challenges veterans face when they return home from active duty.

Tags: Film, marketing, Veterans

May 9, 2016 - Industry News

HP360 to Distribute Black Book's Bullseye Prospecting Solution

Black Book's distribution agreement with HP360 will help expand the footprint of its new Bullseye Prospecting solution, a turnkey platform for dealer marketing campaigns.

Tags: Black Book, Bullseye Prospecting, HP360, marketing

April 6, 2016 - Industry News

ProMax to Distribute Black Book's New Bullseye Prospecting Solution

Black Book's distribution agreement with ProMax will help expand the footprint of its new Bullseye Prospecting solution, a turnkey platform for dealer marketing campaigns.

Tags: Black Book, Bullseye Prospecting, marketing, ProMax

March 1, 2016 - Industry News

Pickup Rate Not Keeping Up With Rise in Inbound Calls, Survey Shows

Eighty-nine percent of dealers surveyed agreed that having a comprehensive process for handling inbound calls was important; however, only 40% were confident they were managing incoming calls effectively, according to a survey conducted by CallSource

Tags: CallSource, Dealerships, marketing

February 23, 2016 - Industry News

TrueCar's Perry Lays Out Plans to Win Back Dealers, OEMs

TrueCar's new CEO used the firm's recent quarterly investor call to lay out his plans to win back dealers and OEMs. The executive also discussed how the firm plans to better monetize car shoppers using its site.

Tags: Financial Reports, Fourth Quarter, marketing, TrueCar

February 23, 2016 - Industry News

Gina Reuscher Joins Flick Fusion

The firm's new director of marketing will oversee the company's branding and online marketing strategy. She will also manage partner training and communications.

Tags: Director of Marketing, Flick Fusion, marketing, Video Marketing

December 23, 2015 - Industry News

Vboost Adds New Features to Marketing Platform

Vboost users will now have access to new music to use in their "customericals," instant photo/video consent from customers and the ability to text "customericals" directly to customers' phones.

Tags: digital marketing, marketing, Vboost Inc.

October 28, 2015 - Industry News

Industry Veteran Gregg Stallings Joins izmocars

Bringing more than 20 years of experience in the image licensing business, Stallings will oversee all stock sales and the business development of interactive media for the company’s izmoStudio, izmoStock and izmotion.

Tags: digital marketing, Gregg Stallings, izmocars, marketing

September 23, 2015 - Industry News

Edmunds Announces Four Executive Hires

Edmunds.com has appointed four new executives to its leadership team in the marketing and dealer business segments.

Tags: Edmunds.com, leadership, marketing

August 18, 2015 - Industry News

Exeter Finance Names Analytics and Marketing VP

Exeter Finance Corp. has appointed Brian Donohue to the position of executive vice president of analytics and marketing.

Tags: Analytics, Capital One Auto Finance, Exeter Finance Corp., Hiring, marketing

August 11, 2015 - Industry News

Auto/Mate Video Focuses on Employee Happiness

Auto/Mate Dealership Systems released a new corporate video reflecting the company’s marketing initiative, which emphasizes employee happiness.

Tags: Auto/Mate, Customer Service, employees, marketing

July 22, 2015 - Industry News

AskPatty.com Relaunches Certified Female Friendly Program

AskPatty.com has re-launched its Certified Female Friendly Program with a new focus on marketing consultation for automotive retailers. The company has also added a dealer division.

Tags: AskPatty.com, marketing

April 15, 2015 - Industry News

VinSolutions Releases Equity Mining Tool

VinSolutions has added a new feature to its VinConnect CRM solution called Target. It enables dealers to mine their customer databases to find more existing sales opportunities.

Tags: Equity, marketing, Sean Stapleton, VinSolutions

March 26, 2015 - Industry News

FTC Announces Multi-Agency Crackdown on Dealership Fraud

The FTC's enforcement sweep, which resulted in six new cases and $2.6 million in monetary judgements, marks the first time the agency has targeted add-on products and services.

Tags: advertising, automobiles, bureau of consumer protection, consumer protection, Dealership Fraud, Federal Trade Commission, marketing

February 17, 2015 - Industry News

AutoHook Wins Automotive Website Marketing Award

HookLogic's AutoHook marketing solutions suite received an Automotive Website Award for Marketing Innovation from PCG Consulting.

Tags: Awards, HookLogic, marketing, Online Marketing, PCG Consulting

January 26, 2015 - Industry News

AutoLoop Gains Entry Into Reynolds and Reynolds Certification Program

AutoLoop is now a Pre-Certified Reynolds and Reynolds vendor, forging a partnership with the company.

Tags: AutoLoop, CRM, marketing, Partnership, Reynolds & Reynolds

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