March 19, 2018 - Industry News
The D.C. Circuit Court of Appeals vacated the FCC’s rule clarifying what devices qualify as automated telephone dialing systems, saying the agency’s explanation ‘invites conclusions that all smartphones are autodialers.’
Tags: Compliance, digital marketing, Federal Communications Commission, marketing, Robocalls, Telephone Communications Protection Act
March 13, 2017 - Industry News
Infiniti dealers now have the opportunity to partner with automotiveMastermind, which offers predictive analytics to drive sales and customer retention.
Tags: advertising, dealer website, digital marketing, marketing
January 12, 2017 - Industry News
automotiveMastermind, a predictive analytics and marketing automation technology company for automotive dealerships, today announced that Toyota dealerships across the country will now be able to partner with it.
Tags: automotiveMastermind, data, marketing, technology, Toyota
January 11, 2017 - Industry News
The integration will allow dealers to search for vehicles they wish to purchase directly from consumers by year, make, model and trim, according to the company.
Tags: Equity, marketing, Pearl Technology, technology
November 28, 2016 - Industry News
The new solution, according to Pearl Technology, gives a dealer the ability to circumvent a retail transaction at a competitor’s lot by delivering real-time offers through the customer’s mobile device.
Tags: marketing, Mobile Marketing, Pearl Technology, Proximity Marketing, technology
November 10, 2016 - Industry News
Clarivoy this week announced the native integration of its Multi-Touch Sales Attribution solution into Google Adwords, allowing dealers to optimize their AdWords campaigns based on actual sales data.
Tags: Clarivoy, digital marketing, Google AdWords, marketing
October 20, 2016 - Industry News
The F&I product provider has named Therese Pramick to the post. She will be responsible for developing strategies that increase GWC’s brand awareness and value among new and existing GWC partners.
Tags: GWC Warranty Corporation, Hiring, marketing
September 28, 2016 - Industry News
Manheim has nearly tripled the number of auctions offering enhanced vehicle imaging (EVI), expanding from 25 to 74 locations throughout North America, the company said this week
Tags: Auto Auctions, Inventory Photos, Manheim, marketing, Online Marketplace
August 25, 2016 - Industry News
Melissa Roberts has joined GWC Warranty as its new marketing manager. She will be responsible for developing and implementing a customer strategy focused on engaging and retaining GWC partners.
Tags: GWC Warranty Corporation, Hire, marketing
June 8, 2016 - Industry News
Marketing firm DealerSuccess launched a website conversion tool called ConversionBlaster. It's a plugin for dealer websites designed to target people for specific campaigns based on their geographical location and their proximity to predetermined geofences.
Tags: Campaigns, DealerSuccess, Geo-Fence, marketing
May 11, 2016 - Industry News
The digital media marketing group announced it is partnering with Soledad O’Brien and Starfish Media Group to promote "The War Comes Home," a documentary about the challenges veterans face when they return home from active duty.
Tags: Film, marketing, Veterans
May 9, 2016 - Industry News
Black Book's distribution agreement with HP360 will help expand the footprint of its new Bullseye Prospecting solution, a turnkey platform for dealer marketing campaigns.
Tags: Black Book, Bullseye Prospecting, HP360, marketing
April 6, 2016 - Industry News
Black Book's distribution agreement with ProMax will help expand the footprint of its new Bullseye Prospecting solution, a turnkey platform for dealer marketing campaigns.
Tags: Black Book, Bullseye Prospecting, marketing, ProMax
March 1, 2016 - Industry News
Eighty-nine percent of dealers surveyed agreed that having a comprehensive process for handling inbound calls was important; however, only 40% were confident they were managing incoming calls effectively, according to a survey conducted by CallSource
Tags: CallSource, Dealerships, marketing
February 23, 2016 - Industry News
TrueCar's new CEO used the firm's recent quarterly investor call to lay out his plans to win back dealers and OEMs. The executive also discussed how the firm plans to better monetize car shoppers using its site.
Tags: Financial Reports, Fourth Quarter, marketing, TrueCar
The firm's new director of marketing will oversee the company's branding and online marketing strategy. She will also manage partner training and communications.
Tags: Director of Marketing, Flick Fusion, marketing, Video Marketing
December 23, 2015 - Industry News
Vboost users will now have access to new music to use in their "customericals," instant photo/video consent from customers and the ability to text "customericals" directly to customers' phones.
Tags: digital marketing, marketing, Vboost Inc.
October 28, 2015 - Industry News
Bringing more than 20 years of experience in the image licensing business, Stallings will oversee all stock sales and the business development of interactive media for the company’s izmoStudio, izmoStock and izmotion.
Tags: digital marketing, Gregg Stallings, izmocars, marketing
September 23, 2015 - Industry News
Edmunds.com has appointed four new executives to its leadership team in the marketing and dealer business segments.
Tags: Edmunds.com, leadership, marketing
August 18, 2015 - Industry News
Exeter Finance Corp. has appointed Brian Donohue to the position of executive vice president of analytics and marketing.
Tags: Analytics, Capital One Auto Finance, Exeter Finance Corp., Hiring, marketing
August 11, 2015 - Industry News
Auto/Mate Dealership Systems released a new corporate video reflecting the company’s marketing initiative, which emphasizes employee happiness.
Tags: Auto/Mate, Customer Service, employees, marketing
July 22, 2015 - Industry News
AskPatty.com has re-launched its Certified Female Friendly Program with a new focus on marketing consultation for automotive retailers. The company has also added a dealer division.
Tags: AskPatty.com, marketing
April 15, 2015 - Industry News
VinSolutions has added a new feature to its VinConnect CRM solution called Target. It enables dealers to mine their customer databases to find more existing sales opportunities.
Tags: Equity, marketing, Sean Stapleton, VinSolutions
March 26, 2015 - Industry News
The FTC's enforcement sweep, which resulted in six new cases and $2.6 million in monetary judgements, marks the first time the agency has targeted add-on products and services.
Tags: advertising, automobiles, bureau of consumer protection, consumer protection, Dealership Fraud, Federal Trade Commission, marketing
February 17, 2015 - Industry News
HookLogic's AutoHook marketing solutions suite received an Automotive Website Award for Marketing Innovation from PCG Consulting.
Tags: Awards, HookLogic, marketing, Online Marketing, PCG Consulting
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