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Online Marketing

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January 19, 2017 - Industry News

CarHub.com Quiz Targets Super Bowl Viewers

CarHub.com today released results of a consumer survey designed to help manufacturers and marketers select which models to advertise during the upcoming Super Bowl.

Tags: advertising, automaker, Business Development Center, CarHub.com, CarTron, internet department, Online Marketing, Super Bowl

November 22, 2016 - Industry News

Car Shoppers Looking for Deep Discounts, SUV/CUVs on Cyber Monday, Survey Shows

Jumpstart Automotive surveyed approximately 2,500 consumers to gauge their interest in buying a car on Cyber Monday. According to results, 33% of men and 35% of women would be most interested in shopping for SUVs/CUVs on Cyber Monday.

Tags: Cyber Monday, Dealerships, Jumpstart Automotive, Online Marketing

March 16, 2016 - Industry News

EVOX Images Enhances Virtual Showroom Technology

The automotive imaging company, which supplies 360-degree imaging to more than 22,000 dealer websites, has expanded its virtual reality content.

Tags: EVOX, Online Marketing, Virtual Showroom

February 10, 2016 - Industry News

GM's Online Used-Car Purchasing Site Goes Live

The automaker Factory Pre-Owned Collection portal is now live. The site, which will open up the automaker's remarketing channel to consumers, contains more than 30,000 used cars with less than 37,000 miles on the odometer.

Tags: General Motors, Online Buying, Online Marketing, used vehicles

December 30, 2015 - Industry News

Kelley Blue Book TV Available On Roku Platform

Kelley Blue Book announced this week that Kelley Blue Book TV, its video content platform, is now available on Roku players and Roku TV models.

Tags: KBB, Kelley Blue Book, Online Marketing

September 17, 2015 - Industry News

Ford Syndicating Dealer Inventory to CarGurus.com

Ford is now syndicating its dealers’ new-vehicle inventory to CarGurus.com, a vehicle-shopping site that has drawn criticism for the way it rates dealers and their deals.

Tags: CarGurus, Ford, FordDirect, Internet Leads, lead generation, Online Marketing, Vehicle Sales

August 25, 2015 - Industry News

DealerSocket Report Offers Tips On How to Thrive in Slow-Growth Times

DealerSocket released its annual Dealership Action Report, which emphasized the importance of formal, technology-driven processes to thrive and increase profitability during slow periods.

Tags: data mining, DealerSocket, Online Marketing, parts and service

August 25, 2015 - Industry News

DealerSuccess Launches Online Deal Tool

DealerSuccess announced the launch of Virtual Deal, an online deal creator that uses DMS-integrated technology to give consumers the option to work an entire deal online.

Tags: CRM, DMS integration, Online Marketing, online shoppers

August 6, 2015 - Industry News

Industry Summit to Tackle the Online F&I Movement

The magazine’s annual conference will feature two workshops and two panels that will take a look at the digital challenges and opportunities facing the F&I office.

Tags: Brittany-Marie Swanson, David Gesualdo, F&I process, F&I products, Gregory Arroyo, Industry Summit, Online Marketing, Ron Reahard, Video Advertising

July 1, 2015 - Industry News

OnlineBKmanager.com Analyzes Benefit of Daily Leads Program

OnlineBKmanager.com reported this week that its Daily lead program significantly increased response rates for dealers marketing to bankrupt shoppers.

Tags: bankruptcy, Online Marketing, OnlineBKManager

July 1, 2015 - Industry News

Median Media Adds Flick Fusion to Marketing Solutions

The multimedia marketing solutions company announced today that it has added Flick Fusion’s inventory videos to its menu of services for dealerships.

Tags: Flick Fusion, Online Marketing, Video Advertising

May 12, 2015 - Industry News

Texas DMV Closes Case Against CarGurus

The enforcement division of the Texas DMV has closed its case against CarGurus after the vehicle-shopping site made revisions to its used-car advertisements. In April, the department threatened enforcement actions because of the way the site listed used vehicles for sale.

Tags: advertising, CarGurus, DMV, Online Marketing, Texas, used vehicles

May 6, 2015 - Industry News

Most Dealers Unprepared for CFPB Regulations, eLEND Finds

In a recent survey, eLEND Solutions found that while 80% of dealers expect the CFPB to implement regulations that would replace dealer participation with mark-up thresholds or a flat-fee model, only 40% have plans in place to meet those requirements.

Tags: CFPB, compliance, Consumer Financial Protection Bureau, eLEND, F&I Presentation, Online Marketing

April 20, 2015 - Industry News

Vboost Hits Viral Marketing Milestones

Vboost Inc. announced that it has sent 250,000 photo communications on behalf of its dealer clients.

Tags: milestone, Online Marketing, social media, social media marketing

April 15, 2015 - Industry News

SureCritic Hits One Million-Review Mark

SureCritic's website achieved the milestone in just four years. The firm collects information from a business' point-of-sale system and emails customers requesting a review within 24 hours of their visit.

Tags: Customer Reviews, milestone, Online Marketing, SureCritic

April 13, 2015 - Industry News

HookLogic Releases Marketing Attribution E-Book

The e-book details how dealers are using the firm's incentive marketing tools and direct attribution models to increase leads, sales and marketing investment ROI.

Tags: HookLogic, Online Marketing, software

April 9, 2015 - Industry News

3 Birds Marketing Partners with Toyota

The technology firm has partnered with Toyota to offer its dealers tools to measure, track and improve their online performance and presence.

Tags: 3 Birds Marketing, digital marketing, Online Marketing, social media marketing, Toyota

February 17, 2015 - Industry News

AutoHook Wins Automotive Website Marketing Award

HookLogic's AutoHook marketing solutions suite received an Automotive Website Award for Marketing Innovation from PCG Consulting.

Tags: Awards, HookLogic, marketing, Online Marketing, PCG Consulting

February 17, 2015 - Industry News

Ricky Beggs to Retire From Black Book

Ricky Beggs will retire from Black Book on April 1 as one of the leading authorities in the vehicle remarketing industry, ending a 34-year career with the used-vehicle data provider.

Tags: Black Book, Online Marketing, remarketing, Retirement

February 17, 2015 - Industry News

Dealertrack, Hyundai Partner on Digital Marketing

Hyundai dealers across the United States will now have the ability to incorporate Dealertrack’s integrated websites, inventory merchandising, digital retailing and advertising tools into their dealership’s digital marketing strategies and operations.

Tags: Dealer Websites, Dealer.com, Dealertrack, digital marketing, Hyundai, Online Marketing

February 3, 2015 - Industry News

Flick Fusion Updates Videos With 2015 Models

Flick Fusion added 2015 make and model-year cars to its expanded library of PicMotion new vehicle inventory videos.

Tags: Flick Fusion, Online Marketing, Video Advertising

January 20, 2015 - Industry News

CDK Global Unveils Targeted Marketing Solution

CDK Global’s Audience Management solution offers a personalized online shopping experience for each car buyer by tracking their behavior on and off dealership sites.

Tags: CDK Global Inc., Online Marketing, target marketing

January 6, 2015 - Industry News

CNW: Online Ads Motivating More Used Sales Than Print

Used-vehicle sales motivated by online ads outpaced purchases motivated by print newspapers for the first time, CNW reports. The firm also noted that private party sales showed the biggest increase in December.

Tags: CNW Research, newspaper advertising, online advertising, Online Marketing, print, used car sales

September 23, 2014 - Industry News

Haystack, vAuto Partner to Improve Search Marketing Results

Haystak and vAuto are combining vehicle-specific data with targeted advertisements to tailor search engine ads to car buyers who are searching for used cars online.

Tags: Haystak Digital Marketing, Online Marketing, vAuto

April 29, 2014 - Industry News

Haystak Selected as Preferred Provider in Lexus Dealer Website Program

As a preferred provider in the Lexus Dealer Website Program, Haystak now offers Lexus’ 233 U.S. dealers a selection of Lexus-compliant website designs and digital marketing services through its HAYSTAK KORE360 platform.

Tags: Dealer Websites, Haystak Digital Marketing, Lexus, Online Marketing

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