January 19, 2017 - Industry News
CarHub.com today released results of a consumer survey designed to help manufacturers and marketers select which models to advertise during the upcoming Super Bowl.
Tags: advertising, automaker, Business Development Center, CarHub.com, CarTron, internet department, Online Marketing, Super Bowl
November 22, 2016 - Industry News
Jumpstart Automotive surveyed approximately 2,500 consumers to gauge their interest in buying a car on Cyber Monday. According to results, 33% of men and 35% of women would be most interested in shopping for SUVs/CUVs on Cyber Monday.
Tags: Cyber Monday, Dealerships, Jumpstart Automotive, Online Marketing
March 16, 2016 - Industry News
The automotive imaging company, which supplies 360-degree imaging to more than 22,000 dealer websites, has expanded its virtual reality content.
Tags: EVOX, Online Marketing, Virtual Showroom
February 10, 2016 - Industry News
The automaker Factory Pre-Owned Collection portal is now live. The site, which will open up the automaker's remarketing channel to consumers, contains more than 30,000 used cars with less than 37,000 miles on the odometer.
Tags: General Motors, Online Buying, Online Marketing, used vehicles
December 30, 2015 - Industry News
Kelley Blue Book announced this week that Kelley Blue Book TV, its video content platform, is now available on Roku players and Roku TV models.
Tags: KBB, Kelley Blue Book, Online Marketing
September 17, 2015 - Industry News
Ford is now syndicating its dealers’ new-vehicle inventory to CarGurus.com, a vehicle-shopping site that has drawn criticism for the way it rates dealers and their deals.
Tags: CarGurus, Ford, FordDirect, Internet Leads, lead generation, Online Marketing, Vehicle Sales
August 25, 2015 - Industry News
DealerSocket released its annual Dealership Action Report, which emphasized the importance of formal, technology-driven processes to thrive and increase profitability during slow periods.
Tags: data mining, DealerSocket, Online Marketing, parts and service
DealerSuccess announced the launch of Virtual Deal, an online deal creator that uses DMS-integrated technology to give consumers the option to work an entire deal online.
Tags: CRM, DMS integration, Online Marketing, online shoppers
August 6, 2015 - Industry News
The magazine’s annual conference will feature two workshops and two panels that will take a look at the digital challenges and opportunities facing the F&I office.
Tags: Brittany-Marie Swanson, David Gesualdo, F&I process, F&I products, Gregory Arroyo, Industry Summit, Online Marketing, Ron Reahard, Video Advertising
July 1, 2015 - Industry News
OnlineBKmanager.com reported this week that its Daily lead program significantly increased response rates for dealers marketing to bankrupt shoppers.
Tags: bankruptcy, Online Marketing, OnlineBKManager
The multimedia marketing solutions company announced today that it has added Flick Fusion’s inventory videos to its menu of services for dealerships.
Tags: Flick Fusion, Online Marketing, Video Advertising
May 12, 2015 - Industry News
The enforcement division of the Texas DMV has closed its case against CarGurus after the vehicle-shopping site made revisions to its used-car advertisements. In April, the department threatened enforcement actions because of the way the site listed used vehicles for sale.
Tags: advertising, CarGurus, DMV, Online Marketing, Texas, used vehicles
May 6, 2015 - Industry News
In a recent survey, eLEND Solutions found that while 80% of dealers expect the CFPB to implement regulations that would replace dealer participation with mark-up thresholds or a flat-fee model, only 40% have plans in place to meet those requirements.
Tags: CFPB, compliance, Consumer Financial Protection Bureau, eLEND, F&I Presentation, Online Marketing
April 20, 2015 - Industry News
Vboost Inc. announced that it has sent 250,000 photo communications on behalf of its dealer clients.
Tags: milestone, Online Marketing, social media, social media marketing
April 15, 2015 - Industry News
SureCritic's website achieved the milestone in just four years. The firm collects information from a business' point-of-sale system and emails customers requesting a review within 24 hours of their visit.
Tags: Customer Reviews, milestone, Online Marketing, SureCritic
April 13, 2015 - Industry News
The e-book details how dealers are using the firm's incentive marketing tools and direct attribution models to increase leads, sales and marketing investment ROI.
Tags: HookLogic, Online Marketing, software
April 9, 2015 - Industry News
The technology firm has partnered with Toyota to offer its dealers tools to measure, track and improve their online performance and presence.
Tags: 3 Birds Marketing, digital marketing, Online Marketing, social media marketing, Toyota
February 17, 2015 - Industry News
HookLogic's AutoHook marketing solutions suite received an Automotive Website Award for Marketing Innovation from PCG Consulting.
Tags: Awards, HookLogic, marketing, Online Marketing, PCG Consulting
Ricky Beggs will retire from Black Book on April 1 as one of the leading authorities in the vehicle remarketing industry, ending a 34-year career with the used-vehicle data provider.
Tags: Black Book, Online Marketing, remarketing, Retirement
Hyundai dealers across the United States will now have the ability to incorporate Dealertrack’s integrated websites, inventory merchandising, digital retailing and advertising tools into their dealership’s digital marketing strategies and operations.
Tags: Dealer Websites, Dealer.com, Dealertrack, digital marketing, Hyundai, Online Marketing
February 3, 2015 - Industry News
Flick Fusion added 2015 make and model-year cars to its expanded library of PicMotion new vehicle inventory videos.
January 20, 2015 - Industry News
CDK Global’s Audience Management solution offers a personalized online shopping experience for each car buyer by tracking their behavior on and off dealership sites.
Tags: CDK Global Inc., Online Marketing, target marketing
January 6, 2015 - Industry News
Used-vehicle sales motivated by online ads outpaced purchases motivated by print newspapers for the first time, CNW reports. The firm also noted that private party sales showed the biggest increase in December.
Tags: CNW Research, newspaper advertising, online advertising, Online Marketing, print, used car sales
September 23, 2014 - Industry News
Haystak and vAuto are combining vehicle-specific data with targeted advertisements to tailor search engine ads to car buyers who are searching for used cars online.
Tags: Haystak Digital Marketing, Online Marketing, vAuto
April 29, 2014 - Industry News
As a preferred provider in the Lexus Dealer Website Program, Haystak now offers Lexus’ 233 U.S. dealers a selection of Lexus-compliant website designs and digital marketing services through its HAYSTAK KORE360 platform.
Tags: Dealer Websites, Haystak Digital Marketing, Lexus, Online Marketing
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