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August 2, 2018 - Industry News

IHS Markit: SUV Shift Not Prominent Among All Groups

According to the research firm’s analysis, more than 35% of U.S. households with a sedan in the garage that returned to market for a new vehicle between April 2017 and March 2018 acquired an SUV. That's up from just 24% five years ago.

Tags: advertising, defection rates, IHS Markit, Loyalty Rates, marketing, sedan, SUV

June 5, 2018 - Industry News

KBB: SUV/Pickup Demand Drive Up May's Avg. Transaction Price

May's average transaction price for light vehicles rose by a healthy 3%, even as new-vehicle demand is expected to falter in 2018, according to the vehicle information site.

Tags: average transaction price, Chevrolet, Ford, General Motors, Kelley Blue Book, Lincoln, pickups, SUV

May 23, 2018 - Industry News

California New-Vehicle Sales Expected to Exceed 2 Million in 2018

With the car market having plateaued after several years of increases, the California New Car Dealers Association said it continues to see increasing demand for larger, more family-friendly vehicles. But with gas prices continuing to increase, that trend could shift in the quarters ahead.

Tags: California, California New Car Dealers Association, new-vehicle sales, SUV

May 31, 2016 - Industry News

SUV/CUV Loyalty Soars to Record Levels, IHS Automotive Reports

The analysis, which looked at more than 1.9 million return-to-market events during the first quarter, found that 63% of SUV/CUV owners who returned to market for a new vehicle during the first quarter purchased another SUV or CUV.

Tags: Consumer Buying Habits, CUV, Market Trend Analysis, New Vehicle Registrations, SUV

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