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June 9, 2016 - Industry News

Top Closers Avoid Industry Jargon, CDK Global Finds

CDK Global has found that the words dealers use in their email interactions with customers can have a strong effect on whether a lead will turn into a sale. Industry jargon, it found, is not high on the list of words used by top performers.

Tags: CDK Global, Email, sales, Word Tracks

March 18, 2014 - Industry News

Ron Martin Releases F&I Sales Training Book

The president of VisionMenu has released an expanded edition of his previous book. It now includes improved sales pitches, word-tracks and closes.

Tags: F&I products, GAP, Ron Martin, Tire and Wheel, training, vehicle service contracts, VisionMenu Inc., Word Tracks

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