SEATTLE, WA — The Cobalt Group, Inc., the leading provider of marketing services to the retail automotive industry, today announced that it has become a Google AdWords™ Authorized Reseller. Cobalt is the first automotive marketing solutions provider, and one of only a handful of companies in the United States, to achieve this distinction.
 
Cobalt offers automotive dealerships and OEMs PowerSearch Complete, an integrated paid and organic Internet search advertising service that helps dealers achieve greater presence on leading Internet search engines and drive more quality traffic to dealer websites.
 
“We are delighted to become a Google AdWords Authorized Reseller,” said John Holt, CEO of The Cobalt Group. “We believe that our deep understanding of Google AdWords will help us provide highly effective, highly targeted Internet search marketing services to our dealer customers.”
 
A turn-key service, Cobalt’s PowerSearch Complete integrates organic search optimization (SEO), search engine marketing (SEM) and continual website tuning and strategic counsel from personal Account Advocates.
 
PowerSearch Complete Account Advocates work closely with Cobalt’s dealership customers to develop and deliver tailored Internet search advertising programs that:
  • Synchronize with dealership TV, radio and print advertising
  • Leverage and complement OEM advertising, and
  • Integrate with website content and design, to optimize traffic-to-lead conversion.
Launched in early 2006, PowerSearch Complete is already established as a leading Internet search advertising service for the automotive industry.
 
In addition to its unique status as a Google Authorized Reseller, Cobalt also provides automated dealer inventory feeds to GoogleBase, so that consumers can search for, and find, up-to-date inventory on the vehicles they’re looking for.
 
About The Cobalt Group
The Cobalt Group is North America's leading provider of automotive marketing services. For more than a decade, Cobalt's exclusive mission has been to help automobile dealers and manufacturers increase their retailing effectiveness and profits. Cobalt provides marketing services to more than half the automotive dealerships in the United States, Canada and Mexico and is endorsed by more than two-thirds of the world's major automotive manufacturers. Cobalt is endorsed by the American International Automobile Dealers Association (AIADA).