PowerSites boosts sales with increased online inventory functionality, design and customization features

Cincinnati, OH –  Dealer Specialties, a division of Dominion Enterprises and the nation’s leading provider of data and photo collection, inventory management and data distribution services, today announced the release of PowerSites, an enhanced version of the company’s popular Autolinks online inventory display system for auto dealers.  PowerSites lets dealers easily create customized inventory display pages that integrate seamlessly with the dealership’s website.

“Dealers have the option of using their website provider’s inventory display which is usually nicely formatted, however it lacks some of the functionality of PowerSites.” Says Glen Garvin, general manager for Dealer Specialties.   “For instance, many website providers lack frequent updates to inventory throughout the day or aren’t able to display important content like vehicle videos, enlarged photographs or seller’s notes.  These differentiating opportunities are very important to the dealers success on-line.”

PowerSites increases AutoLinks functionality with additional online inventory pre-selected template designs, and lets dealers quickly and easily modify any design to meet inventory display needs.  Vehicle display pages can also be modified to reflect the look and feel of the dealership’s existing website.  The system’s seamless website integration enables dealers to maintain visual continuity and brand awareness on the site at all times.

Inventory updates continue to be made throughout the day on PowerSites.  Vehicles are ready to view online and sell the same day, including any changes, additions or deletions made to a dealer’s inventory.

In addition, each vehicle display page is optimized so it can be found by top search engines without difficulty in order to direct more prospects to the dealer’s site.  Search engine algorithms are monitored by Search Engine Optimization (SEO) experts on a regular basis.  Whenever the search engines modify their search and display criteria, the inventory display pages are re-optimized to insure the dealer’s listings continue appearing in top search results. 
 
With the enhanced flexibility of PowerSites, the product continues offering dealers a content rich format for VeVos (vehicle videos), super size and standard photos, vehicle history reports, comprehensive equipment list and a notes section.

About Dealer Specialties
Dealer Specialties, a division of Dominion Enterprises, is the nation’s leading provider of vehicle data collection, image generation, window labeling services and inventory management and marketing. Providing both on-the-lot services and in-house solutions, Dealer Specialties’ has the industry’s largest Internet distribution channel with more than 1,600 partners including GetAuto.com, Cars.com, eBay Motors, Overstock.com, Google Base, AutoTrader.com, The Cobalt Group, Manheim and more. 

Nearly 10,000 dealerships rely on Dealer Specialties to help manage and market their vehicle inventory. Dealer Specialties is a designated supplier of certified window stickers for General Motors, Acura, Honda, Toyota and Lexus; is a Value Added Reseller for the National Automotive Dealers Association; and has built a network of more than 800 of the most knowledgeable and responsive service representatives in the USA. Dealer Specialties partners with sister companies Autobase, @utoRevenue, DataCube, DataOne Software, Dealerskins, Interactive Financial Marketing Group, SelectQu and XIGroup to provide dealerships with a more comprehensive and complete solution.

GetAuto.com is the most frequently updated free leads online consumer resource in the industry with access to high quality photos, videos and accurate vehicle information provided by one resource. 

About Dominion Enterprises
Dominion Enterprises, headquartered in Norfolk, Va., is a leading media and information services company serving employment, automotive, real estate, marine, recreation and industrial markets in the United States. The company operates a variety of technology businesses that offer Internet marketing, Web site design and hosting, lead generation, CRM, and data capture and distribution services including Advanced Access, PowerSports Network, and Dealer Specialties. The company has more than 500 paid and free magazine titles such as The Employment Guide, For Rent, Homes.com, Boat Trader, Cycle Trader and RV Trader with a combined weekly circulation of over 5 million, and more than 40 market-leading Web sites such as EmploymentGuide.com, ForRent.com, Homes.com, and TraderOnline.com, reaching more than 8 million unique monthly visitors. The company has more than 7,200 employees nationwide and 2006 annual revenue of more than $850 million.