Leading Online Auto Classifieds Prominently Identifies XM Radio Feature on Every XM-Equipped Used Vehicle from GM, Honda and Acura
Washington, DC - XM, the nation's leading satellite radio service, and AutoTrader.com, the nation's leading online automotive classifieds marketplace, today announced an online marketing program targeting used car buyers.
AutoTrader.com will now prominently display an XM logo tile on the details page for every XM-equipped used vehicle from General Motors and American Honda Motor Co. to inform consumers that the vehicle is equipped with XM Radio functionality. In addition to the vehicle's details page, consumers will be able to download a printable AutoBiographyR brochure that will also include the XM tile.
All automotive classified and automotive search sites with car listings powered by AutoTrader.com will also prominently list the XM feature on XM-equipped GM, Honda and Acura vehicles.
All Certified and Non-Certified pre-owned GM, Acura and Honda vehicles equipped with factory-installed XM Satellite Radio are eligible for complimentary XM trial service and a waived activation fee. Once the consumer clicks on the XM tile or supporting text link, they will be taken to a page that describes this special XM Radio subscription offer.
"XM and AutoTrader.com are simplifying the car buying experience, making it easier for music and entertainment lovers to find just the right car for them," said Joe Verbrugge, senior vice president, automotive partnerships and international operations, XM. "We're confident the XM feature listing will help dealers and sellers communicate the increased value a factory-installed XM Radio brings to the vehicle."
"When it comes to researching features, comparing models, getting price information and other shopping functions, the Internet is unquestionably one of the most important tools for used and new car shoppers," said AutoTrader.com President and CEO, Chip Perry. "AutoTrader.com lets consumers 'kick-the-tires' of cars online, allowing them to determine if their choice will come equipped with value-added features like XM Radio before making their choice."
Dealers with used GM, Acura and Honda inventory looking to leveraging the value-added built-in XM Radio feature can also activate a complementary XM dealer demo for use during customer test drives by calling their XM Dealer Hotline.
Pre-Owned GM and Honda Vehicles Factory-Equipped with XM
Factory-equipped XM Radio became available on select vehicle models from GM and American Honda Motor Co. in the 2002 and 2003 model year, respectively.
To determine previous model year vehicles factory-equipped with XM, visit http://www.xmradio.com/whatisxm/inyourvehicle/used-vehicles.xmc. Or, press the "XM," "BAND," "AUX" or "mode" button on your car audio system.
XM (NASDAQ: XMSR) is America's number one satellite radio company.
Broadcasting live daily from studios in Washington, DC, New York City, Chicago, Nashville, Toronto and Montreal, XM's 2008 lineup includes more than 170 digital channels of choice from coast to coast: commercial-free music, premier sports, news, talk radio, comedy, children's and entertainment programming; and the most advanced traffic and weather information.
XM, the leader in satellite-delivered entertainment and data services for the automobile market through partnerships with General Motors, Honda, Hyundai, Nissan, Porsche, Subaru, Suzuki and Toyota, is available in 140 different vehicle models for 2008. XM's industry-leading products are available at consumer electronics retailers nationwide.
AutoTrader.com, created in 1997 and headquartered in Atlanta, Ga., is the Internet's leading auto classifieds marketplace and consumer information website. AutoTrader.com aggregates in a single location more than 3 million vehicle listings from 40,000 dealers and 250,000 private owners, which provide the largest selection of vehicles attracting more than 13 million qualified buyers each month. Through innovative merchandising products such as multiple photos and comprehensive search functionality, AutoTrader.com unites buyer and seller online - dramatically improving the way people Research, locate and advertise vehicles. AutoTrader.com is a
majority-owned subsidiary of Cox Enterprises. The venture capital firm Kleiner Perkins Caufield & Byers is also an investor.