Atlanta, GA – AutoTrader.com, the ultimate automotive marketplace with over 3.5 million vehicle listings, recently announced it will begin carrying a live feed of all certified pre-owned (CPO) Land Rover sport-utility vehicles currently available at Land Rover’s 176 retailers nationwide.
Every certified pre-owned Land Rover is a clean, low-mileage vehicle that combines the iconic brand’s traditional values of off-road capability with on-road comfort. Land Rover has developed an enthusiastic base of owners who relish finding new ways to explore their vehicles’ prowess in exploring uncharted regions of the globe.
“For years, Land Rover’s trucks and SUVs have allowed explorers to visit parts of the world that beforehand had been out-of-reach,” said AutoTrader.com President and CEO Chip Perry. “With this live feed, more than 14 million AutoTrader.com shoppers a month will be able to discover new parts of the world for themselves once they learn that they can have the Land Rover SUV that they have always wanted.”
AutoTrader.com pioneered the on-line CPO category in 1999, just a year after AutoTrader.com was founded in 1998. Since then, the company has continued to lead in listings and feeds of CPO vehicles. This deal brings to 29 the number of CPO live feed arrangements AutoTrader.com has with auto manufacturers, the most of any on-line automotive marketplace.
All CPO Land Rovers include a limited warranty that provides coverage up to six years or 75,000 miles, and undergo a stringent 140-point inspection prior to certification. Once certified, they include Land Rover 24/7 Roadside Assistance, which features 24-hour emergency help plus trip planning and trip-interruption benefits.
"Since the first Land Rover rolled off the production line at Solihull 60 years ago, our vehicles have set the standard for refined capability,” said Glenn Drake, National Remarketing Manager, Land Rover North America. “Now we offer a full, four-model lineup, with certified pre-owned vehicle prices starting under $30,000. Backed by a program that includes the Best Luxury Inspection Award as recognized by IntelliChoice, Land Rover Certified Pre-Owned vehicles offer accessibility to the ultimate combination of adventure, luxury, and peace of mind."
The live feed from Land Rover will begin appearing immediately on AutoTrader.com and will cover the full line of award-winning Land Rover vehicles available through the CPO program, including the Range Rover, Range Rover Sport, LR3, LR2 and Freelander.
AutoTrader.com, created in 1997 and headquartered in Atlanta, Ga., is the Internet's leading auto classifieds marketplace and consumer information website. AutoTrader.com aggregates in a single location more than 3.5 million new, used and certified pre-owned vehicle listings from 40,000 dealers and 250,000 private owners and the site attracts more than 14 million unique monthly visitors. Through innovative merchandising functionality such as multiple photos, videos, detailed descriptions and comprehensive research and compare tools, AutoTrader.com unites new and used car buyers and sellers online to improving the way people research, locate and advertise vehicles. AutoTrader.com is a majority-owned subsidiary of Cox Enterprises. The venture capital firm Kleiner Perkins Caufield & Byers is also an investor.
About Land Rover
Since 1948 Land Rover has been manufacturing authentic 4x4s that represent true 'breadth of capability' across the model range. Defender, Freelander 2 (LR2), Discovery 3 (LR3), Range Rover Sport and Range Rover each define the world's 4x4 sectors, with 78% of this model range exported to over 140 countries. Land Rover employs 8,500 people and supports a further 40,000 jobs supported in the supply chain.
Land Rover takes its responsibility to the environment seriously. Emissions have been cut with all new models and, together with Jaguar, it is investing £700m on technology specifically aimed at reducing carbon dioxide emissions. Also, since September 2006, carbon dioxide generated by Land Rover manufacturing activities and UK customer vehicle use has been balanced through an industry leading offset program run by Climate Care.