FORT LAUDERDALE, FL – AutoUSA, the industry’s leading provider of the highest quality, Internet-generated consumer leads to auto dealers nationwide, recently announced the launch of a used car inventory pay-per-lead program for dealerships. The new dealer-friendly program, which was successfully piloted by AutoNation, the largest retail automotive company in the U.S., lets dealers post their used vehicle inventory at top automotive sites such as AOL Autos, CarPerks.com, Overstock.com, AutoMedia.com, CarDomain.com and AutoUSA’s used car Web site, AutoUSAused.com. AutoUSA is offering the inventory marketing and lead generation service with a pay-for-performance pricing plan, in which dealers only pay for the leads they receive each month.
“Our focus has always been providing dealers with the highest quality Internet leads. With the current economy, the simple fact is that more consumers are considering used vehicle purchases,” said Phil DuPree, president of AutoUSA. “We are committed to supporting our clients in every area that we can. Providing a pay-for-performance used car inventory marketing program greatly enhances their chance to sell more used cars, and at a low cost per sale.”
Dealers who sign up for the program will have will have their used vehicle inventory appearing online within a week. Used car inventory data will be pulled through the dealership’s existing inventory polling partners, such as Dealer Specialties, DMI, HomeNet, etc., and can include new vehicle inventory if the data is also available.
With the program’s pay-for-lead pricing structure, dealers only pay for the leads they receive each month, compared to other inventory marketing services that charge expensive monthly fees whether the dealer receives any leads or not. And, there are no long-term contract commitments. Dealers can opt out of the program at any time with a 30-day notice.
AutoUSA’s used car inventory lead program also employs the same stringent filtering and scrubbing process used to generate its award-winning, new car leads. The system eliminates duplicates, and filters out leads with missing or incorrect contact information such as phone and email addresses.
“Fifty percent of online used car sales come from new car leads. Our research also shows that VIN specific leads close at a high rate,” said DuPree, who adds “our goal with the used car inventory lead program is to provide dealers with the great quality of leads, speed of delivery and excellent service we’ve achieved with our new vehicle lead program, and we expect to see the same results – increased profits.”
AutoUSA, Inc., is headquartered in Fort Lauderdale, Florida, and a subsidiary of AutoNation, Inc. (NYSE: AN), the largest retail automotive company in the United States. AutoUSA is an independent third-party provider of leads to more than 4,000 dealerships. The company has built its success on a combination of advanced web-based technology and a network that includes the country’s most well respected online automotive resources, including Edmunds.com, Kelley Blue Book, AOL Autos, MSN Autos, Yahoo! Autos, NADA Analytical Services Group, AutoVantage.com, AutoNation.com and AutoUSA.com. The vast majority of Ward’s Top 100 eDealers use AutoUSA.