Charlotte, NC—DealerLink, the industry’s leading provider of exclusive special finance and auto sales leads, recently announced the launch of its newest product, Guaranteed Credit Scored Leads.
 
This exciting and innovative new product is offered to dealers as two programs, Gold and Platinum. The Gold Program provides leads with guaranteed credit scores between 530 and 599, a range determined after examining the lending criteria of mainstream sources for subprime financing across the nation. The Platinum Program offers leads with guaranteed scores between 600 and 850.
 
The division into two distinct programs allows dealers to choose which product tier best fits their needs, or they can opt to take advantage of both programs in their stores. In addition to the guaranteed credit scores, both the Gold and Platinum Programs guarantee that each lead will have a minimum income of $2,000, no open bankruptcies and no repossessions within the last 12 months. Without even pulling a customer’s credit, dealers can be assured their leads will meet the minimum requirements of the majority of finance sources.
 
“This is a product that dealers have been asking for, for a very long time,” said DealerLink’s president and CEO, Tim Parker. “Special finance departments in the last year have really been struggling because of all the lender cutbacks and tightening up of criteria. That’s why we feel this is the perfect product at the perfect time. We think it might be one of the biggest things we’ve ever done.”
 
Early response to the product’s launch has been overwhelming. Dealers interested in Guaranteed Credit Scored Leads need to act soon. “We feel very strongly that this is going to be a product that we are literally going to sell out nationwide,” said Parker. “This is something we’ve worked very hard to be able to put together and we think we’ve really got a hot, hot product here. This product is not something that everybody has available in the marketplace. I can’t imagine there could possibly be a better quality lead than one that comes with all these guarantees.”
 
As with DealerLink’s other products, dealers will receive free and unlimited access to DealerLink’s online lead management system. There are no start-up fees or long-term contracts, and as always, DealerLink guarantees 100% exclusive subprime leads, backed by a published invalid lead policy unprecedented among third-party lead providers. Leads are organically generated using a network of more than 500 consumer Web sites.
 
For more information on Guaranteed Credit Scored Leads, contact Tim Parker toll free at 800.890.8850 or 704.544.9100. At DealerLink, the bottom line is delivering more cars.