LEE, Mass.—@utoRevenue, an industry leader in delivering a full suite of cost-effective customer contact solutions to auto dealerships across the country, and a division of Dominion Enterprises, announces the release of @utoText™.   @utoText™ enables auto dealerships to enhance their customer experience during the service appointment lifecycle through a simple hosted portal.  Dealers will have easy access to build a database of opt-in text message subscribers and communicate in real-time to gain approvals for repair orders, send service status updates, notify when a vehicle is ready, and text appointment reminders to customers.
 
Brice Englert, general manager of @utoRevenue© commented, “Text is another effective push-medium for auto dealerships to directly communicate with their customers and nearly guarantee an impression of that message.  Customer loyalty now is more important than ever and simple, efficient communications will increasingly be demanded by the ever-more-busy consumer.  Launching @utoText™ at NADA 2009 is the perfect time for us to showcase our dedication to innovation and enable dealers to revolutionize the way they communicate with customers yet again.”
 
U.S. consumers have adopted mobile phones and, in-turn, text messaging at a rapid pace.  As of December 2007, there were 255.3 million mobile phone subscribers in the U.S.  These devices have quickly extended beyond voice communications to mobile computing, thus driving a consumer’s “time on device” to record levels.  This advent in technology has allowed consumers to always be online.  As a result text messaging provides a direct channel for quick, assured delivery of communications.
 
Consumers increasingly are embracing commercial text messaging for the convenience - fewer phone interruptions and no chasing voicemail. They can respond instantly to a RO approval request from the service department, allowing quicker turn times on service bays.  With 75 percent of all mobile subscribers using text messaging, the opportunity to improve CSI and drive efficiency is available today.
 
About @utoRevenue
@utoRevenue™ (www.autorevenue.com), a division of Dominion Enterprises, is based in Lee, Mass.  As a first-mover in permission-based email marketing solutions for retail auto dealerships, @utoRevenue has evolved to offer a complete line of marketing services including email, email collection, online appointment scheduling, direct mail, voice messaging, and e-newsletters.
About Dominion Enterprises
 
Dominion Enterprises is a leading marketing services company serving the automotive, enthusiast and commercial vehicle, real estate, apartment rental, and employment industries. The company’s businesses provide a comprehensive suite of technology-based marketing solutions including Internet advertising, lead generation, CRM, Web site design and hosting, and data management services. The company has more than 45 market-leading Web sites reaching more than 16.7 million unique visitors, and more than 450 magazines that with a weekly circulation of 4.3 million. Headquartered in Norfolk, Va., the company has 5,400 employees in more than 200 offices nationwide. For more information, visit http://www.DominionEnterprises.com