Westlake Village, Calif. — CallSource, the industry leader in call tracking, performance evaluation, and training, announced the availability of its 2008 Telephone Performance Analysis Industry Report Card (IRC).
The IRC is an objective look at how effectively sales professionals at auto dealerships handle telephone leads. The current findings are based on a review of 60,203 calls nationwide during 2008. Each call is reviewed using a survey created by highly experienced industry professionals.
“Although December US vehicle sales had improved over the previous two months, they were still down significantly, and despite incentives, dealer showroom traffic continues to be low as well,” states Jerry Feldman, president of CallSource. “It’s imperative that dealers make the most out of every sales opportunity– the key is having an ongoing program in place to evaluate, train and coach dealership staff to ensure they’re not losing sales opportunities due to poor call-handling performance.
And the findings of the most recent report card put the spotlight on the cost involved with missed opportunities. During 2008, the report identified 6,977 missed appointment-setting opportunities, resulting in 1,744 lost sales. This translated into lost gross profits of $2,841,383 on $37,954,860 of lost revenue.
CallSource has been tracking and evaluating industry statistics for nearly 15 years. The IRC is available free of charge. For a copy of the 2008 IRC or past issues, please call CallSource at 888-668-0766 or email [email protected].
CallSource (www.callsource.com) provides online call-tracking, recording and analytics solutions that allow companies to measure advertising effectiveness, improve return on marketing investment, increase sales and enhance customer service. CallSource tracks more than 500,000 advertisements and seven million phone calls every month for automotive retailers and dealer groups, media companies and advertising agencies, and a wide range of businesses throughout North America.
CallSource also offers expert performance analysis and training to help clients improve marketing and call-handling and convert more callers into customers. Since 1994, CallSource has provided innovative solutions and services that improve organizational performance across marketing, operations, sales, training and customer service.