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ResponseLogix Concludes Successful Honda Pilot Program

August 20, 2009

ResponseLogix’s two month Honda pilot program with 10 different dealers in nine markets comes to a successful conclusion.

ResponseLogix, Inc., the leader in providing automotive dealers response management software for Internet leads, today announced the completion of its two month pilot program for Honda dealers.  10 dealers in nine different markets used the ResponseLogix suite of software products to create and manage their offers to Internet leads.  From Portland, OR to Miami, FL these dealers have radically improved their response time to Internet customers, and re-focused hundreds of man-hours into direct customer contact.      

ResponseLogix has seen increased adoption by dealers for multiple automotive brands since its SmartQuote™ product received recognition by Automotive News Magazine as one of ten featured products in its annual post-National Automobile Dealers Association convention product review, this year entitled "Cool Stuff at NADA".  

"Providing Honda dealers online tools to dramatically impact sales productivity means ResponseLogix has taken another major step toward becoming the industry leader in creating solutions that manage and respond to Internet sales leads,"  said Tom Mohr, President and CEO of ResponseLogix.  Mohr continued, "Customers are flocking into Honda dealerships through the Internet.  The dealer that responds quickly, and well, wins.  We're happy to help dealers who chose to work with us to gain an advantage over their competitors."  ResponseLogix begins rolling out the program in all its markets to Honda dealers this month. In addition to Honda, ResponseLogix products are available for Toyota, Ford, Lincoln-Mercury, Chrysler, Dodge, Jeep, Lexus, Audi, and Hyundai dealers across the US, and will soon be available for Acura, Nissan, and Infiniti.

"With ResponseLogix's SmartQuote™ product, we are averaging an eight-minute response time back to our Internet customers," said Alex Andreus, owner of Brickell Motors in Miami, FL.   "It is a hassle-free way for me to know the quotes are going out, so that I don't have to wonder if my guys are sending them out.  It has meant increased sales for our dealership. We couldn't have done it without ResponseLogix," Andreus added.

About ResponseLogix, Inc.

Founded in March, 2007, ResponseLogix takes auto dealers' Internet sales departments to the next level of productivity and profitability. ResponseLogix solves the three biggest challenges in the Internet sales process: the speed and quality of initial response to leads, the impact and consistency of ongoing follow up, and, the effectiveness of the live communications in-between. ResponseLogix is the only solution in the marketplace that solves all three of these issues while delivering personalized messages to the customer that are timely, consistent, and relevant.  Additional information is available at www.responselogix.com.

About Brickell Motors

Brickell Motors is a leading automotive dealership providing unparalleled service to the south Florida community. Brickell Honda is proud to serve the Miami, Fort Lauderdale, Hialeah and Hollywood region with quality Honda vehicles. Brickell Honda also provides a full line of services. From auto repair performed by expert mechanics, to OEM Honda auto parts, to auto financing assistance, Brickell Honda is a smart choice for your next vehicle, or other automotive needs.  Additional information is available at www.brickellhonda.com .

08/20/09


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