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AutoUSA Implements TARGUSInfo On-Demand Lead Verification Solution; Improves Quality of New and Used Online Customer Leads for Automotive Dealers

September 2, 2009

Unlocks Mobile, VOIP and other Hard to Get Data to Increase “Contactability”

of Online Auto Leads
 

AutoUSA, the industry’s leading provider of the highest quality, Internet-generated consumer leads to auto dealers nationwide, today announced it has entered into a definitive agreement with TARGUSInfo, the leading provider of On-Demand InsightSM about prospects and customers, to provide On-Demand Lead VerificationSM services for its new and used online vehicle leads.  The new process of making sure each online customer lead is reachable is one of several best-of-class initiatives recently implemented by AutoUSA to ensure its automotive dealer customers continue to receive the industry’s highest quality vehicle leads.

 “After a competitive review of our options, we found TARGUSInfo is not only a leader in on-demand intelligence, they have the largest repository of consumer data attributes in the nation, including providing the most robust data on wireless, VoIP and other hard to find information,” said Phil DuPree, president of AutoUSA. “By integrating their lead verification service with our existing processes, we’ll be able to drive even higher quality leads to our dealers that increase lead response effectiveness.”

 Through a patented process, the TARGUSInfo On-Demand Lead Verification Solution checks individual pieces of a consumer’s contact information such as a phone number to not only ensure accuracy, but verify linkage to that consumer.  The real time solution automatically verifies phone numbers, including wireless, for all leads received by AutoUSA from sources such as Edmunds.com, Kelley Blue Book, AOL Autos, MSN Autos, Yahoo! Autos, NADAguides.com, AutoVantage.com, and AutoUSA.com.

 “We are thrilled to help AutoUSA pass online consumer leads that are highly contactable to its more than 3,000 automotive retail franchises across the US,” said David Wengel, general manager of interactive markets, TARGUSinfo.  “Each year, our on-demand delivery network identifies, verifies, scores and locates billions of prospects and customers at the moment they interact with businesses.  No other provider gives lead buyers and sellers such in-depth insights to make real-time decisions when needed the most—when consumers inquire.”

 About TARGUSinfo

TARGUSinfo, the leading provider of On-Demand InsightSM, provides unique identification, verification, scoring and location solutions that enable communication service providers, retailers, call-center operators, Web-based marketers and others to dramatically increase the quality of their services and the effectiveness of their marketing. A privately held company, TARGUSinfo is headquartered in Vienna, Va.  For more information, visit www.TARGUSinfo.com.

 About AutoUSA (www.AutoUSA.com)

AutoUSA, Inc., is headquartered in Fort Lauderdale, Florida, and a subsidiary of AutoNation, Inc. (NYSE: AN), the largest retail automotive company in the United States. AutoUSA is an independent third-party provider of leads to more than 3,000 dealerships. The company has built its success on a combination of advanced web-based technology and a network that includes the country’s most well respected online automotive resources, including Edmunds.com, Kelley Blue Book, AOL Autos, MSN Autos, Yahoo! Autos, NADA Analytical Services Group, AutoVantage.com, AutoNation.com and AutoUSA.com. The vast majority of Ward’s Top 100 eDealers use AutoUSA. More information is available online at http://www.AutoUSA.com .

09/02/09


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