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Automotive Search Marketing Report Highlights Dealer.com for Industry Excellence

November 5, 2009

Excellence

Dealer.com Earns Top Industry Award for Best Overall Search Engine PlatformASMA Trophy

Dealer.com has won the Most Comprehensive Search Marketing Platform Award from The Pasch Consulting Group’s 2009 Automotive Search Marketing Architecture (ASMA) study.

The study, released at this year’s Digital Dealer Conference, recognizes Dealer.com as one of the top industry leaders in automotive website platforms. Dealer.com was one of only three vendors to receive a special second award for their automotive marketing platform.

“Dealers looking to consolidate search marketing tools and costs should consider the latest platform enhancements from Dealer.com," said Brian Pasch, CEO of the Pasch Consulting Group and underwriter of the ASMA report.

The ASMA study seeks to provide car dealers with an independent evaluation of automotive website platforms and integrated search marketing tools. The 2009 ASMA study included a review of 34 automotive website providers and highlights 9 companies as industry leaders in automotive search marketing.

The Pasch Consulting Group’s (PCG) 2009 Automotive Search Marketing Architecture (ASMA) study released at this year’s Digital Dealer Conference recognizes Dealer.com as one of top industry leaders in automotive website platforms. Dealer.com was one of only three vendors to receive a special second award for their automotive marketing platform.

Dean Evans, Chief Marketing Officer of Dealer.com was presented with the award the first day of the Digital Dealer Conference. Dealer.com received the "Most Comprehensive Search Marketing Platform" Award for the significant updates to their platform since PCG last reviewed their technology in 2008. According to the study, Dealer.com has improved their inventory listing module and opened up their platform for customers to add unlimited pages of content on the fly. Dealers or their consultants can now also update the important titles and tags for each page on their website which was formerly handled by their technical support team.

Of the 34 platforms reviewed in the 2009 ASMA study, only Dealer.com had a fully compliant search marketing platform that included the broadest selection and most integrated technology for website design, CRM, ILM, Video, and Google Adwords campaign automation.

According to Brian Pasch, CEO of the Pasch Consulting Group and underwriter of the ASMA report, “Dealers looking to consolidate search marketing tools and costs should consider the latest platform enhancements from Dealer.com. The 2009 Dealer.com platform is not the same platform that dealers may have tested years ago.” The platform's new enhancements to Google Adwords management can provide dealers with a competitive edge for search marketing as well as reducing PPC costs.

The 2nd annual ASMA study seeks to provide car dealers with an independent evaluation of automotive website platforms and integrated search marketing tools. The 2009 ASMA study included a review of 34 automotive website providers and highlights 9 companies as industry leaders in automotive search marketing.

This year’s top rated platforms received the first ever engraved ASMA award in honor of their achievement. The results of the 2009 ASMA report were announced to attendees of the 7th Digital Dealer conference in Nashville.

More information about Dealer.com is available online at http://www.dealer.com

About Pasch Consulting Group

The Pasch Consulting Group is an automotive Internet marketing company and works with all major dealer platforms when providing Internet marketing services to car dealers across the nation. PCG focuses on off-site SEO strategies, geo-targeted lead generation, search engine marketing and Internet reputation management.

Brian Pasch is the CEO of the Pasch Consulting Group. Brian is a 20-year veteran of the direct marketing industry. His career has spanned both management and technology roles.
PCG works for and with an ever-growing number of businesses large and small from all over the country to maximize results of their digital marketing efforts.

Visit their automotive marketing website at: http://www.dealer-seo.com

11/05/09

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