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Dealerskins releases Psychic Certificate for automotive dealers

November 19, 2009

Based on the popular Promotion Center Certificate, Psychic Certificate offers car shoppers a custom-

designed coupon

Dealerskins, a division of Dominion Dealer Solutions and leader in innovative web services for automotive dealers, has released Psychic Certificate, a new feature in  Promotion Center.

This new tool automatically creates a certificate on the automotive dealership home page promoting the vehicle that the shopper last viewed. An image and title of the vehicle appear alongside the dealer’s offer.

This addition to the popular set of Promotion Center tools allows car dealers to more effectively target their customers using behavioral marketing technology, which follows Internet users’ activity. The custom-designed coupon generates leads for auto dealers by requesting that the shopper submit a simple form. The dealer is then alerted to the shopper’s interest.

Psychic Certificate was developed in response to Dealerskins research showing that the Certificates tool is the highest lead-generating platform within its slate of products. Because Certificates is a part of Promotion Center, Psychic Certificate is a free service to dealers who already utilize Dealerskins Promotion Center tools.

“Our customers have seen a lot of success from our Promotion Center tools, and we wanted to expand on that by creating a new feature that makes it even easier for dealers to cultivate leads,” said Jason Ezell, Dealerskins founder and national accounts manager. “Psychic Certificate is a unique feature for the automotive industry, and we look forward to seeing how it helps dealers streamline their online marketing processes.”

About Dealerskins
Dealerskins provides beautiful and powerful web solutions that drive results for automotive dealers. Our expertise comes from real-world dealership experience and a passion for responding to our dealers’ needs. Our founders designed, built and used the first Dealerskins website while working at a top-50 dealership group. Today, Dealerskins builds interactive, customized websites with the same enterprise-level research tools previously found only on manufacturer websites. Learn more about how dealers can improve their online sales by visiting http://www.dealerskins.com.

About Dominion Dealer Solutions
Dominion Dealer Solutions helps car dealers attract, retain, and service customers for life. Dominion Dealer Solutions products include: lead generation through IFMG; customer relationship management tools through AVV, Autobase, and @utoRevenue; Web sites through Dealerskins and XIGroup; and specialized data aggregation, management, and reporting services through Dealer Specialties, Cross-Sell, The DataCube, and DataOne Software. These businesses serve more than 60 percent of auto dealers nationwide. Dominion Dealer Solutions is a division of Dominion Enterprises. Learn more at http://www.DominionDealerSolutions.com. Dominion Dealer Solutions is a division of Dominion Enterprises, a leading marketing services company serving the automotive, enthusiast and commercial vehicle, real estate, apartment rental, and employment industries. For more information, visit "http://www.dominionenterprises.com/"www.DominionEnterprises.com.

11/19/09

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