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DealerSocket Acquires Automotive Sales Training Company Carmind

January 20, 2010


Leading automotive CRM provider DealerSocket announced today the completed acquisition of Southern California-based Carmind (www.carmind.com), a provider of online sales training tools for the automotive dealer community. Founded in 2007 by a group of automotive sales veterans, Carmind’s mission has been to develop realistic sales training that would stick and where the principles taught could easily be applied by salespeople. Carmind’s courses are delivered through a series of multimedia courses filmed in a dealership environment, highlighting techniques proven successful in today’s marketplace and accessible to dealers 24/7. Carmind customers can choose which skills they would like their sales teams to focus on and automatically push related content to them in real-time.

“Carmind’s philosophy is simple, we explore real world scenarios in an entertaining and fast-paced style,” said Carmind founder Napoleon Rumteen. “As ‘car guys’ ourselves we understand sales professionals and have developed a successful formula that enables each individual to learn at their own pace. Our dealer customer-base is forward thinking and a good match for DealerSocket’s customer mindset. We are very excited to now be a part of the DealerSocket family.”

Carmind combines the latest in consumer research about buying attitudes and behaviors with up-to-date selling techniques in developing its multimedia curriculum.

 “Carmind is a great fit for DealerSocket and non-DealerSocket customers alike,” said DealerSocket CEO and co-founder, Jonathan Ord. “Our company attitude is to make the most of your existing resources, which is exactly what Carmind enables dealers to do. Fun and engaging interactive training helps dealership personnel say and do the right things with customers at every point of contact. Having the option to couple Carmind with DealerSocket’s CRM solution will ensure dealers are doing everything they can to make the most of each and every sales and service opportunity.”

Carmind’s online training provides:

    * Training scientifically developed the way the brain is tuned to learn
    * Multimedia courses to stimulate both auditory and visual senses
    * Short courses designed to complement the attention span of sales professionals
    * Fresh and consistent weekly training
    * 100% measured results

DealerSocket will market Carmind as a product line inside of the DealerSocket suite of products, and will employ the award winning DealerSocket sales force in reaching the dealer community throughout the US and Canada.

About DealerSocket

DealerSocket provides the automotive industry with the most comprehensive Customer Relationship Management (CRM) solution available to the market today, allowing auto dealers to save time, save money, and improve sales staff effectiveness with one consolidated product. With the power to manage sales, service, CSI and marketing, DealerSocket’s auto dealer CRM solution is one complete tool for all automotive dealership departments.

DealerSocket’s core CRM is enhanced by a powerful data mining tool called MoneyMaker and an efficient CallCenter solution. Top auto dealers are making their existing assets work harder and uncovering hidden revenue in leasing, sales and service through the use of DealerSocket’s MoneyMaker and CallCenter tools. These products can be used alone or in conjunction with the core CRM solution to provide an end-to-end marketing and revenue producing engine.

More than 50,000 users at over 1000 auto dealerships throughout the U.S. and Canada now leverage DealerSocket’s automotive CRM solution to optimize and manage marketing activities, sales processes, customer satisfaction and retention, and service department operations.

Based in San Clemente, California, DealerSocket has won numerous awards and industry recognition, including being named to the Inc. 5000 list two times, member of Red Herring 100 North America in 2009, Best Management Team in the 2009 American Business Awards and Best Overall Company in the 2008 International Business Awards.  DealerSocket is recognized by Deloitte & Touche as one of the fastest growing companies in North America.  For more information, call 949-900-0300, email [email protected] or visit www.dealersocket.com 

01/20/10

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