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2010 Dealers' Choice Awards Winners Announced

March 30, 2010


SARASOTA, FLA. - Auto Dealer Monthly magazine released the findings of the 2010 Dealers’ Choice Awards (DCAs) in the April 2010 issue. This year’s awards mark the sixth year Auto Dealer Monthly has recognized the most highly regarded vendors, suppliers and finance companies in the retail automotive industry, as voted on by dealers and dealership personnel. As in past years, the Dealers’ Choice Awards survey provided dealers and their employees the ability to offer their collective selection of the top providers to the retail auto industry.

“It takes more than just great products or services to make a company stand out among its peers; it takes great employees behind it who create, market and support those products and services. This year’s Dealers’ Choice Award winners certainly have great talent standing behind their outstanding products,” said Harlene Doane, editor and director of operations of Auto Dealer Monthly.

Overall, 54 awards were given out in 20 distinctive categories of products and services, and more than 11,000 votes were cast. Ratings were gathered on the performance of the product or service, customer support/service provided, and overall value compared to cost to the dealership.

A few highlights from the 2010 Dealers’ Choice Awards:

• 185 Companies were Nominated
• 54 Companies won Awards
• 9 Won More Than One Award
• 11 Were First-Time Category Winners
• 10 Companies have Won an Award Six Consecutive Years

The complete list of winners, as well as any provider or finance company that rated higher than the group average score in any category can be found at

About Auto Dealer Monthly, LLC
Auto Dealer Monthly is the day-to-day resource for automotive dealerships of all sizes. It is known for offering business solutions to dealers by providing information necessary to make wise decisions regarding products, services or process changes in daily operations. Auto Dealer Monthly is also the publisher of Auto Dealer Monthly magazine and creator of and .


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Data Management Systems

The interesting thing about dealers’ relationships with their data management systems is that while dealers will express extreme dissatisfaction when a DMS does not function as they feel it should, there are no bonus points awarded by dealers when a DMS functions well; it’s simply what dealers expect, which could explain why the group average in this category tends to stay on the low side nearly every year.