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Internet Trainer

March 30, 2010



Internet Trainer

Last year, KainAutomotive.com received the highest score ever in any category (150.8). Amazingly, the Triple Diamond Award winner beat its own record by over five points and now has the highest score of any provider in the six-year history of the Dealers’ Choice Awards (156). “We are really lucky to be working with some hardworking dealers who want to be successful with their online marketing,” said David Kain, president of KainAutomotive.com. “Our clients tell us they appreciate the simple and easy approach that gives them the confidence necessary to build and develop exceptional processes.”

With Kain Automotive’s record-high score, the group average in this category took a big jump. In fact, only one other provider was able to score above the average, and it was a brand new player in this category but no stranger to the Dealers’ Choice Awards. This year’s Platinum Award went to Dealer.com, a company typically been known for dealer Web sites. “Dealer.com has always focused on dealer education and training. We understand that ensuring that our dealers understand and can execute properly the core concepts that are important to their success online is critical … We're honored that all of the hard work we do to train our dealership partners is being recognized,” said Mike DeCecco, director of industry relations for Dealer.com.



Company Award Score
KainAutomotive.com Diamond 156.0
Dealer.com Platinum 127.9
Group Average 108.2

Vol. 7, Issue 4

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F&I Trainer

Similar to the Sales Trainer category, the F&I Trainer category has had a regular winner since the awards began. For the sixth consecutive year United Development Systems (UDS) has won the Diamond Award, scoring its highest score yet this year with 132.7 (more than 18 points higher than the group average) and maintaining its Triple Diamond status.