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eLEAD CRM Announces the Release of eCarSocial Automotive Software

February 9, 2011

eCarSocial Provides Auto Dealers a New Digital Marketing Platform to Engage Customers Across Key Social Media Channels


Industry leading automotive CRM and marketing provider, eLEAD CRM, announced today the addition of the digital marketing platform, eCarSocial, to their flagship CRM solution. Included in the latest product release are auto Dealer search engine marketing, custom Web Sites, search engine optimization, Web Site TweetEnhancer, Social BDC and WebPush. eCarSocial gives auto Dealers the power to publish, manage, measure and engage customers with their marketing activities across key social media channels, such as Facebook and Twitter.

WebPush – an auto Dealers’ social media marketing, management and conversation hub

WebPush provides real-time, intuitive views of Dealers' most important social content, built on top of the powerful marketing platform that serves as a their reporting, permissioning, management and workflow. The platform provides live Twitter and Facebook feeds including home feed, mentions, searches, reviews, keywords, and fan page wall posts.  Dealers’ benefit from the integrated team-based approach by managing smart campaigns that leverage multiple social channels to engage with customers, build their brand, and increase revenues.

Social BDC – an auto Dealers’ full-service social media management

Social BDC helps Dealers publish, manage and measure their marketing activities across key social media channels and engage with users around that content. Strategic processes and procedures are designed to function virtually utilizing WebPush.  Social BDC has support for the most important social marketing channels in use by enterprises today, including foursquare, WordPress, Facebook, Twitter, YouTube, Flickr and other branded online communities. Dealers’ benefit from the cross-platform integration approach by proactively monitoring targeted keywords to generate leads and reputation management.

TweetEnhancer – promotes Dealer specials and incentives

TweetEnhancer is a simple interactive tool that allows Dealers to promote specials and incentives on their Web Site via custom branded pop up or pop under coupons. Users have the ability to post and moderate content in Facebook and tweet, re-tweet, direct message, and follow in Twitter. Dealers benefit and leverage their viral marketing by gaining free advertising, a larger target audience and immediate visitors to their Web Site.

ECS Sites - Dealer/OEM Custom Designed Web Sites

ECS Web Sites encompass search engine-centric designs that are W3C compliant and customized to include image tagging, friendly URLs, easy-to-manage back-ends and Title and Meta optimization.  Customized ECS Sites integrate with search engine webmaster tools and push inventory to Google Base, Twitter and other branded online communities.

For a product demo or additional information, visit eLEAD CRM at the NADA 2011 at booth 2226S in the South hall of Moscone Center, San Francisco NADA Convention and Expo.

About eLEAD
Founded in 1985, eLEAD has steadily grown to over 700 direct employees with the number one automotive call center in the nation. eLEAD offers a bundled solution approach; a single login gives dealers access to CRM, desking, pre-owned inventory management and marketing. The company’s unique month-to-month business model fuels their sense of urgency to deliver monthly results.  Along with an impressive number of recent groups that have chosen to partner with eLEAD, the company focuses heavily on maintaining their large reference list of over ten year customers.   For more information visit www.eleadcrm.com, www.eleadcrmblog.com.

02/05/11

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