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Data Management Systems

May 19, 2011



Data Management Systems

The Data Management Systems category continues to be dominated by major players in the market, and the 2011 lineup mirrors last year’s.

DealerTrack DMS achieved Triple Diamond status with three consecutive Diamond Awards and five total awards. “We are very proud that DealerTrack DMS has won the Diamond Dealers’ Choice Award for the third year running,” said Allan Stejskal, vice president and general manager, DealerTrack DMS. “This recognition underscores our unwavering commitment to customer satisfaction and providing a leading edge platform to enhance dealer performance.”

Double Platinum DMS winner, Reynolds & Reynolds, is one of the select few companies to claim an award each year. It’s won five Platinum Awards, one Diamond and one Gold. “We take a lot of pride in the fact that dealerships have rated Reynolds as among the best providers of a wide range of software and services to automotive retailers since the inception of the Dealers’ Choice Awards,” said Trey Hiers, vice president of marketing for Reynolds.

This year’s Gold Award winner, ADP, achieved Double Gold status with this year’s statue and is a five-time award-winning DMS provider. “Dealers have many choices for their dealership management system. That is why it is always exciting to be recognized in Auto Dealer Monthly’s Dealers’ Choice Awards,” said Andy Tippett, senior marketing programs manager at ADP Dealer Services.



Company Award Score
DealerTrack DMS Diamond 90.2
Reynolds & Reynolds Platinum 89.6
ADP Gold 89.5
Group Average 88.9

Vol. 8, Issue 4

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