Top News

Non-Captive Finance - Prime Credit

May 19, 2011



Non-Captive Finance - Prime Credit

Historically, the group average in the Non-Captive Prime Finance category is high compared to averages in other categories. This year, the category still fared well among dealers, with four companies receiving accolades. 

Topping the list is Wells Fargo Auto Finance, with a Diamond Award win, a significant improvement over the company’s fifth-place in the 2010 awards. This year marks its fifth Dealers’ Choice Award in the category. From 2006 to 2009, the company won three Gold Awards and one Platinum.

BB&T continued its award-wining streak with a Platinum Award. In 2010 and 2009, the finance company won Diamond Awards. It also happens to be the only company recognized with an award in the Non-Captive Prime Finance category the past three consecutive years.

Fifth Third received its first Dealers’ Choice Award in 2006 with a Gold Award. From 2007 to 2010, the company scored above average and received honorable mentions, and in 2011, it recaptured the Gold Award.

Returning to dealers’ favor this year is Chase Bank, which secured a fourth-place finish in the Non-Captive Prime Finance category. The company was also recognized in the awards from 2005 to 2008.



Company Award Score
Wells Fargo Auto Finance Diamond 108.8
BB&T Platinum 107.6
Fifth Third Gold 105.1
Chase Bank 104.8
Group Average 102.8

Vol. 8, Issue 4

Your Comment

Please note that comments may be moderated. 
Leave this field empty:
Your Name:  
Your Email:  

CLOSE [X]

READ NEXT

Captive Finance - Prime Credit

For the past couple years, dealers have rated five captive finance companies high enough to make the Dealers’ Choice Awards listing. This year, however, only three companies scored recognition from their respective dealer bases.