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Two Industry Firsts from izmocars: Unprecedented Trim-Level Vehicle Image Accuracy plus Vehicle Animation Support for iPhone and iPad

June 15, 2011

izmostudio’s color-correct, trim-level interior and exterior vehicle photography and Apple iPad and iPhone compatibility provides powerful advantages for dealers/auto marketers


San Francisco, CA -- izmocars (http://www.izmocars.com), the leading business solutions provider for the automotive industry today announced that its vehicle photography division, izmostudio (www.izmostudio.com), a leading provider of digital photography for automotive websites, has achieved two industry firsts: 1) color-correct, trim-level interior and exterior vehicle images for all online platforms and
2) super-sharp, high-resolution vehicle animations (including 360° exterior and interior “spins” with touchable “hot spots” and colorization) that work with Apple’s iPhone and iPad. Until now, no other provider in the auto industry has been able to harness the unique interactive, visual power of Apple’s mobile devices or to achieve this level of color/trim image accuracy across all online platforms.

“izmostudio has achieved the holy grail of automotive digital marketing – photos that show consumers an image of the exact car that they’ve configured in their vehicle search, rather than unsatisfactory generic exterior/interior images that are neither the correct color nor the trim the shopper is searching for,” said izmocars President Tej Soni. “In addition, images from izmostudio now enable auto dealers and auto marketers to take advantage of the rich visual and interactive experience provided by iPad and iPhone to enhance their customers’ appreciation for - and likelihood to purchase - their vehicles. With over 100 million iPhones and 15 million iPads in the hands of consumers, we are proud to be the first and only digital image provider in the industry to meet the skyrocketing consumer demand for Apple platform customization.”

Prior to this new izmostudio release, the challenge of matching vehicle photos exactly to consumer search specifications had been a profound and long-standing problem in online vehicle shopping. Consumers raise their hand on an automaker, dealership, or third party automotive website to see a specific vehicle by configuring their search parameters down to the trim and color, but the images shown in the search results page generally did not match the parameters of their request, leading to a frustrating online shopping process that could result in brand defection or an incomplete shopping transaction. With the new izmostudio images, the vehicle images that come back are the color-correct (i.e. not a random shade of blue but the actual automaker shade of blue for that make/model) and trim-correct for both the vehicle’s exterior and interior, ensuring that search results and vehicle detail pages make more sense and match consumer expectations.

Go to http://www.izmostudio.com/izmocars/trimLevel/index.htm for an image example at an interactive showroom that displays this new level of detail.

Anticipating the continued rapid adoption of Apple’s mobile devices, especially the iPad, izmostudio moved early to a 1280X960 image resolution standard, as well as to adapt its platform to support the HTML5 standard, enabling the studio to be the first and only provider to deliver bright, sharp compelling vehicle images and animation, including exterior and interior spins and colorization, on the iPhone and iPad. 

Users of iPhone or iPad can go to http://www.izmostudio.com/izmocars/iPhone/ to experience the finger-touch interactive experience and richness of izmostudio vehicle images for the Apple iOS.

“Our mission is to help auto dealers and digital marketers provide the best possible experience for car shoppers so that those shoppers quickly become buyers,” continued Soni. “With this new and unprecedented accuracy in vehicle imagery, as well as our ability to meet the rising demand for vehicle animation that works on Apple mobile devices, we believe that our clients will be able to turn even more online car shoppers into satisfied buying customers.”

To get up to date information on this and other izmocars online marketing business solutions, visit www.izmocars.com and www.izmostudio.com.

About izmocars
izmocars is a leading provider of Automotive Business Solutions including:
Website and Online Marketing Solutions, Enterprise-level Automotive CRM, iConsult - Sales Performance Coaching and AddOnAuto - an In-Store Accessories Sales Solution.

izmocars is also the world's leader in Interactive Media Content for the automotive industry. Founded in 2002, izmocars services some of the most successful eDealers in the country. izmocars is based in San Francisco, with offices in Long Beach, CA, Chattanooga, TN, Philadelphia, PA, and Brussels in Europe.

06/14/11

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