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ResponseLogix and Dominion Dealer Solutions Partner to Deliver Robust Lead-Management and CRM Solution to US Automobile Dealers

January 19, 2012

Collaboration unleashes synchronized selling functionality across lead-management and CRM solutions 

Sunnyvale, Calif – ResponseLogix, Inc., and Dominion Dealer Solutions today announced a technology partnership that will provide auto dealers using both the ResponseLogix and Dominion Dealer Solutions more than a dozen synchronized functions designed to simplify and streamline the dealer’s user experience.

The deep integration between ResponseLogix and Dominion Dealer Solutions’ CRM, formerly Autobase, has produced new integrated functionality. Key features include: comprehensive view of lead history (price quotes, ResponseLogix follow-up emails, test drive requests and lead reactivations) within the Dominion Dealer Solutions’ CRM, synchronized customer status updates, automatic pause of SmartFollow emails after a vehicle is sold, and automated updates to round robin lead assignment and additions to sales team.

“This partnership between Dominion Dealer Solutions and ResponseLogix reflects our shared commitment to creating a highly efficient Internet lead sales process for our common dealer customers,” said Tom Mohr, President and CEO of ResponseLogix. “The enhanced feature set improves the sales process between dealer sales reps and consumers, but just as important is the added ease-of-use functionality to manage across ResponseLogix and Dominion Dealer Solutions. Dealers need the technologies they depend on to work well together; this is a big step in that direction.”

Bryan Anderson, General Product Manager for Dominion Dealer Solutions, agrees with Mr. Mohr about the strategic alliance. “We want to serve our dealers with the best solutions possible.  This partnership enables us to deliver dealers a simpler, more streamlined experience, which in turn helps them gain a strong competitive advantage in the market.”

Interested auto dealers should contact ResponseLogix or Dominion Dealer Solutions to find-out more information.

About ResponseLogix, Inc.
ResponseLogix started in a car dealership. By observing the internet car buying sales process from both the dealer and the customer side, ResponseLogix determined that effective Digital Response Management is the key to achieving both immediate initial response and effective ongoing follow-up. With this in mind, the company created its powerful patent-pending solution suite, tailored to the needs of the fast-paced, multi-tasking dealer internet selling environment.

ResponseLogix delivers a technology solution to auto dealers that engage the customer early in the car buying process and then propels her toward purchase. SmartQuote® delivers a relevant quote response within 10 minutes of internet lead receipt 95% of the time. SmartFollow® automatically follows-up and reactivates leads if the customer doesn’t buy right away. SmartFacts® delivers powerful analytics to help optimize the performance of Internet sales departments. ResponseLogix products are available in 40 US markets for Toyota, Ford, Lincoln-Mercury, Chrysler, Dodge, Jeep, Honda, Lexus, Audi, Acura, Nissan, Infiniti, Kia, Hyundai and Volkswagen dealers across the US. Additional OEM’s will be supported soon. Additional information is available at www.responselogix.com

About Dominion Dealer Solutions
Dominion Dealer Solutions helps car dealers attract, retain, and service customers for life. Dominion Dealer Solutions' marketing performance system includes: lead generation, mobile apps, reputation management solutions, web-based customer relationship and lead management tools; custom digital marketing tools including websites, SEO, SEM, digital advertising, specialized data aggregation; and inventory management analytics including market reports. Every OEM and more than 60 percent of auto dealers nationwide utilize the Dominion Dealer Solutions' technologies to solve their marketing challenges. For more information, visit www.drivedominion.com.

Dominion Dealer Solutions is a division of Dominion Enterprises, a leading marketing services and publishing company serving the automotive, recreational and commercial vehicle, real estate, apartment rental, employment, parenting, travel, and daily deals industries. Headquartered in Norfolk, Va., with 3,300 employees in the United States, Canada, England and Italy, the company provides a comprehensive suite of technology-based marketing solutions, more than 60 market-leading websites, and 280 magazines. For more information, visit www.dominionenterprises.com.

01/19/12

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