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Dominion Dealer Solutions Launches Dealer-Branded Mobile App for Consumers

February 4, 2012

Be Back app is a winner for both dealers and buyers

Norfolk, VA– Dominion Dealer Solutions announced today it has launched a dealer-branded consumer mobile app. The Be Back app, a white-labeled mobile application branded for each dealership, is a mobile glove box app designed to help consumers manage their vehicle’s maintenance needs from one device.  This automotive industry exclusive mobile app is designed to grow and enhance dealer-customer relationships by giving vehicle management oversight on the owner’s mobile device.
 
Recently named the 2011 Most Innovative Dealership Solution by DrivingSales, Dominion Dealer Solutions’ Be Back mobile app was also awarded the 2011 Innovation Cup by a panel of dealers at the Third Annual DrivingSales Executive Summit (DSES).

“The Be Back app is Dominion Dealer Solutions’ first entry in providing mobile solutions that bring value to the dealership and consumer,” noted Ed Braunbeck, general product manager for Dominion Dealer Solutions. “We see mobile platforms as a means to build and strengthen the relationship between the two."

From the dealer's perspective, the Be Back app will help dealerships stay more connected with their current customers, increase brand recognition and boost customer retention.  In addition, the app enables dealers to monitor and act on a customer’s ability to evaluate his vehicle's equity, schedule service appointments and shop for new and used inventory. 

The Be Back app provides consumers with quick, 24/7 mobile access to dealership information, appointment scheduling, service history, vehicle recall notifications and maintenance reminders. 

The Be Back mobile app from Dominion Dealer Solutions can be downloaded through iTunes for Apple devices and Android Market for Droid devices.
With over 4.5 billion mobile subscribers, the local dealership owns an application on car buyers’ most important and useful asset – their mobile devices.  Contact information in the application, service schedules and appointment setting increase fixed operations at the dealership.  An equity alert shows the consumer the value of his trade-in and alerts the dealer to the consumer’s interest in its equity. 

"We have been shopping for a mobile application that would increase the customer's connection with our dealership," stated Ric McCoy, e-commerce director for Andy Mohr Automotive Group.  "We are excited to be one of the first dealers to utilize the Be Back app to enhance our customers’ experience and deliver tangible results in terms of service appointments and repeat buyers,."

“Mobile has to be part of any dealer’s technological platform strategy,” noted Glen Garvin, group general manager for Dominion Dealer Solutions. “As more customers consume content on their mobile devices, having your dealership represented with a custom application designed with both the dealer and the consumer in mind is a win-win for everyone.” 

For more information on the Dominion Dealer Solutions Be Back app, visit www.drivedominion.com/automotive-dealer-app.html.

About Dominion Dealer Solutions
Dominion Dealer Solutions helps car dealers attract, retain, and service customers for life. Dominion Dealer Solutions' marketing performance system includes: lead generation, mobile apps, reputation management solutions, web-based customer relationship and lead management tools; custom digital marketing tools including websites, SEO, SEM, digital advertising, specialized data aggregation; and, inventory management analytics including market reports. Every OEM and more than 60 percent of auto dealers nationwide utilize the Dominion Dealer Solutions' technologies to solve their marketing challenges. For more information, visit www.drivedominion.com.

Dominion Dealer Solutions is a division of Dominion Enterprises, a leading marketing services and publishing company serving the automotive, recreational and commercial vehicle, real estate, apartment rental, employment, parenting, travel, and daily deals industries. Headquartered in Norfolk, Va., with 3,300 employees in the United States, Canada, England and Italy, the company provides a comprehensive suite of technology-based marketing solutions, more than 60 market-leading websites, and 280 magazines. For more information, visit www.dominionenterprises.com.

02/04/12

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