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vAuto Genius Labs To Release AutoVisorTM Tool For Dealers

December 18, 2012

A Solution To Build Confidence On ‘Both Sides of The Sales Desk’

OAK BROOK, IL – vAuto Genius Labs announces plans to release AutoVisor, a solution to build confidence for dealers and customers in every used vehicle opportunity.

AutoVisor will officially debut at the National Automobile Dealers Association conference in February. The product is the second offering in the new vAuto Genius Labs line, which the company launched last month.

“Dealers constantly worry that their sales teams miss opportunities because they don’t consistently put every used vehicle in the best possible light with customers,” says Dale Pollak, vAuto founder. “AutoVisor will give dealers total confidence that their sales teams effectively present every car’s ‘story’ through a unique blend of real-time market comparisons and third-party information that validate each vehicle’s asking price and value proposition.”

“AutoVisor will build confidence on both sides of the sales desk,” adds Todd Kinzle, director of operations for Genius Labs. “Customers will gain confidence as AutoVisor’s real-time market comparisons, third-party information and customer testimonials always answer their three most pressing questions—‘is this the right car, the right deal and the right dealership?’

“In addition, AutoVisor will help salespeople stand tall behind every used vehicle and price they’re selling—whether they engage customers by phone, online or in person.”

Powered by vAuto “Live Market” technology, AutoVisor will follow the “simple, smart, stand-alone” mantra that defines all Genius Labs products. When a customer expresses interest in a vehicle, dealers can automatically generate desktop or mobile-based AutoVisor reports that show real-time market comparisons and third-party information/reviews on the car. Like all Genius Labs products, AutoVisor will be a system-agnostic solution that complements any dealer’s preferred used vehicle sales methods and processes.

Here is how AutoVisor’s quick-read, succinct display will build confidence in every used vehicle deal: 

The Vehicle: AutoVisor reports augment the presentation of each vehicle’s ‘story.’ The reports highlight vehicle photos, equipment/trim options, as well as reliability, safety and performance specifications and available warranties. AutoVisor reports can also include CarFax and other vehicle condition/history reports, as well as expert/owner reviews from Kelley Blue Book’s KBB.com.  

The Deal: With a single click, dealers instantly share AutoVisor’s up-to-the-minute market comparisons to underscore why their asking price represents a good deal. AutoVisor captures available and recently sold vehicles in a market, displaying the cars and prices that compare best with the unit they’re trying to sell. AutoVisor reports will incorporate the Kelley Blue Book® Suggested Retail Price and other third-party pricing data for additional real-market corroboration. AutoVisor reports also highlight any dealership specials available on a vehicle.  

The Dealership: AutoVisor will help dealers effectively share their “why buy with us?” story with customers. AutoVisor reports highlight the “About Us” information and customer testimonials that best distinguish a dealership’s customer experience and commitment from other dealers.

“AutoVisor will equip dealership sales teams with a means to effectively ‘hold gross’ and meet sales objectives while giving customers the level of market-based confidence and validation they now expect,” Kinzle says.

About vAuto
vAuto provides innovative technology, tools and business intelligence to help dealers improve their used vehicle department sales and profits. vAuto’s Provision Suite offers premium products that guide used vehicle acquisition, appraisals, pricing, merchandising and transparent sales processes for dealers based on real-time supply-and-demand data in their markets. vAuto Genius Labs provides smart, simple and stand-alone solutions that address everyday used vehicle management challenges. Today, thousands of dealerships across the United States and Canada rely on vAuto’s industry-leading solutions. vAuto’s visionary founder Dale Pollak has just released Velocity Overdrive: The Road to Reinvention. The book is the third in his best-selling Velocity series, which guides dealers to greater success through the Velocity Method of Management. Headquartered in the Chicago suburb of Oak Brook, IL, vAuto maintains a research and development center in Austin, TX, and field office in Longmont, CO. vAuto is a wholly owned subsidiary of AutoTrader Group. Additional information about vAuto is available at www.vauto.com.

12/18/12

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