MBFS Customers Can Now Manage Accounts With In-Vehicle App
FARMINGTON HILLS, Mich. — Mercedes-Benz Financial Services USA LLC
(MBFS) announced this it is adding an in-vehicle account management app
to its suite of mobile tools for its U.S. customers.
The new app, called My MBFS, will automatically be added to the
cloud-based infotainment system on model-year 2013 and newer
Mercedes-Benz vehicles equipped with the COMAND Navigation (a
subscription to mbrace2 with Mercedes-Benz Apps is also required). My
MBFS joins existing apps from Google, Yelp and Facebook.
“The same great account management features we provide on our My MBFS
smartphone app are now available in Mercedes-Benz vehicles,” said
Michael Kanzleiter, senior manager of marketing of MBFS. “As a result of
this launch, we are now the first auto finance company offering
customers account management through an in-vehicle app.”
Since establishing itself as a mobile technology innovator with its
iPhone app in October 2009, MBFS has followed a steady path of
introducing the convenience of mobile technology to its customers.
The 2009 iPhone app launch was followed by the launch of a mobile version of its website, mbfs.com,
in early 2010, allowing consumers to make payments, receive payoff
quotes and obtain account information. In 2011, MBFS further enhanced
the app for iPad compatibility.
“Today, more than 20 percent of our customers’ online account
management activities are taking place on mobile devices,” Kanzleiter
said. “We are seeing more than a thousand customers daily logging in
with a mobile device to make a payment or to access account information.
Since we launched the app in late 2009, we have received more than $150
million in payments via mobile channels.”