LAKE SUCCESS, N.Y. — Dealertrack launched its eMenu for iPad app, an F&I product presentation and selling tool designed to help F&I product sales and profitability.
The eMenu for iPad app provides dealers with a new interactive tool
supporting the presentation of F&I product information. Features
include product videos and images, as well as product descriptions. The
solution enables dealers to consistently present a full array of F&I
and aftermarket product options to consumers through a secure and
“As dealerships continue to increase vehicle sales and F&I
product options with Millennials and tech-savvy consumers, supporting
their workflow with dynamic tools is critical to exceeding the
expectations of today’s car buyer,” said Allan Stejskal, vice president
and general manager for sales and F&I Solutions at Dealertrack.
“With eMenu for iPad, aftermarket product presentations are more
interactive and engaging, and will result in higher F&I sales,
profitability and CSI scores for dealerships.”
During its pilot testing, eMenu for iPad has received rave reviews
along with positive results from initial test users, according to
company offcials. Scott Cooper, director of finance for Coral Gables
Mercedes-Benz in Florida, his F&I department experienced a 16
percent increase in aftermarket sales after using eMenu for iPad.
“Dealertrack’s eMenu for iPad is a revolutionary tool that is ideal
for today’s generation of clientele,” said Cooper. “F&I managers now
have an easy-to-use presentation tool that positively influences our
clients to engage in our sales processes, and ultimately yielding
improved F&I product sales performance and customer satisfaction