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Edmunds.com Among 'Most Trusted' Online Review Sites

September 25, 2013

SANTA MONICA, Calif. — Edmunds.com, the car shopping and automotive information site, has been named — along with TripAdvisor, Zagat and OpenTable — one of the most trusted prominent online review sites, according to Maritz Research’s 2013 Online Customer Review Study.

The study examined 13 high-profile ratings sites. Edmunds.com was the only automotive site listed in the top 10 and it ranked fourth overall, outperforming Yelp, Google+, Hotels.com, City Search and others. DealerRater was named as the 13th most trusted site in the study, although it was noted the sample size was low.

TripAdvisor and Zagat ranked the highest with 59 percent of consumers reporting they trust those sites, Open Table was No. 3 with 56 percent trust rate, and Edmunds was No. 4 with 54 percent of visitors reporting to trust the site.

“Maritz Research’s study concluded that there is a healthy skepticism for reviews posted online in general. With full appreciation for the fraudulent activity in this area, we at Edmunds.com will always take very deliberate and proactive steps to ensure that the user-generated content on our site is as trustworthy as our professional car reviews, consumer advice expertise and other materials appreciated by car-shoppers and honest businesspeople around the country,” said Edmunds.com President and Chief Operating Officer Seth Berkowitz.

The news comes on the heels of Edmunds.com’s August announcement that it reached a settlement agreement with Humankind Design Ltd., whose proprietors attempted to register more than 2,000 fake accounts on the Edmunds.com site and tried to use them to create fraudulent content to sway car shoppers’ opinions on Edmunds.com’s dealer ratings and reviews pages.

 

Comments

  1. 1. JoeC [ September 25, 2013 @ 07:26PM ]

    Let's talk about the 46% that think your site is bogus. Bottom line is that people don't trust these sites because it is too easy to post fake reviews. I am shocked that they are trying to spin this into a win. "hey, good news, in the land of the blind, we have one eye!". Let's get real folks. they should be embarrassed about this number. I guess everyone deserves a "participation" trophy now a days.

  2. 2. Christopher Savino [ September 26, 2013 @ 05:58AM ]

    Joe C You are actually mistaken, it is NOT easy to post fake reviews. You must use a Face Book account or an email account which then requires a confirmation email to make sure it's a real sale and or person. Get your facts straight before posting uninformed comments.

  3. 3. Review site rob [ September 26, 2013 @ 11:51AM ]

    Does anyone else find it funny that Christopher is stating "it is NOT easy to post fake reviews" when you can scroll up on this article and under the heading "Trending Now", you'll see a link to an article titled "Edmunds.com Settles with Firm for 'Fake Reviews' which is about a company posting fake reviews on Edmunds.com? I rarely use the word ironic, but this is close!

    More interestingly , it appears Chris is a low level employee at edmunds. Rut Roh Shaggy, I hope Fred and Thelma don't see this, no more Scooby snacks...to be an employee and not have known about the fake reviews is either disingenuous or you've been living under a rock. I think it's great that edmunds busted them, but that was just because the company wasn't really trying to hide it, or they were just not that smart. Either way, it certainly gives support to Joec's statement that is is easy to post fake reviews.

    I also have to laugh regarding your super tight security..."you must use a Facebook account or email account". Seriously, you might as well ask for a secret handshake. Pro tip 1: there is a reason people call it Fakebook. And, anyone can create an email address in secs. Not really sure how you don't know thAt? I think it would have been better if you not replied at all, which leads me to Pro Tip 2: if you are going to respond, don't make matters worse by insulting someone who appears to be correct.

    Conclusion: it would appear that you Christopher are the one who is terribly "uninformed".

  4. 4. Christopher Savino [ October 08, 2013 @ 05:51AM ]

    Review site Rob or whatever your name is.....I know all about the court case and the ruling. Point is Edmunds went after that company because of exactly what you are referring to. Seems as though you are proving my first comments correct. Edmunds found out they were fake and went after them....sooooo...if fake reviews are posted they are caught. They were busted because they were dishonest fake reviews. Surprised you did not make that conclusion. Bottom line Edmunds has the best most trusted reviews in the Internet about car shopping experiences.

  5. 5. Noah Gregg [ October 08, 2013 @ 12:21PM ]

    If there was a comment '1.5', I think it would have been most accurate. It's crazy to think that anything is 100% hack proof, as a group proved on the same day the iPhone 5s was released, they had already cracked the thumbprint security feature. There's always a workaround to any situation, so nothing is exempt from fraud. I think that Edmunds' win in this situation is that they were able to uncover a group that was posting fake reviews and take action against them, whereas another site may not have done the same thing.

    When you read through the various review sites, the fake ones stand out like a sore thumb, and it does make a person question the validity of both the business and the site that the reviews are posted on, so having high customer trust with your website and buckling down on the fake aspect of these reviews is nothing, but a positive message.

    And no, I don't work for Edmunds or any other review site. But my job is closely related to this segment. The more accurate the reviews are, the better we all are.

  6. 6. Christopher Savino [ October 09, 2013 @ 06:38AM ]

    Agreed. Sure it's physically possible to post a fake review but this is not the point. Kudos to Edmunds.com for finding the dishonestly and sorting it out. Again bottom line...Edmunds is a trusted brand who has been around since 1966.

  7. 7. John Redding [ October 11, 2013 @ 06:22PM ]

    I am with others in doubting Edmunds as the most trusted site, like any statistic, numbers can always be spun, and depending on who and how you poll , will skew your end result. I never trust any one site for a final review on anything, especially car dealerships. I see far too many 5 star reviews for the same dealers here on Edmunds when compared to Yelp and Google+, which leads me to believe that a high percentage of the positive ones are fake or cherry picked to give a stacked end result for a dealership. Though Edmunds may have cracked down on one group, I think they have a a bit more work to do to purge the rest, who may be individuals or smaller groups working on the behalf of dealerships who consistently score lower on other review sites.

  8. 8. mark dillow [ November 07, 2013 @ 08:36AM ]

    me

 

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