SUNNYVALE, Calif. — Digital Air Strike, a reputation management company, has built a customer survey integration process that allows car buyers and service customers to turn their dealership survey feedback into a dealer review on Cars.com, the two firms announced this week. The new feature allows dealerships to leverage familiar customer touch points to build review volume on Cars.com.
This integration is available exclusively through Digital Air Strike’s newly released Review Surge 3.0 product. This solution automatically generates a survey after a patron buys or services a vehicle at the dealership. The dealership’s dealer management system (DMS) triggers a survey with the option of leaving feedback on Cars.com within 24 hours of each customer transaction, thus making the reviews generated “verified customer reviews.”
“We are very pleased to be partnering with Cars.com,” said Alexi Venneri, co-founder and CEO at Digital Air Strike. “Digital Air Strike is the first social media company to have this deep integration with an online review platform, and we have already seen positive results for our clients and consumers alike.”
Kit Read, Cars.com product manager, added: “We pride ourselves on making it easy for shoppers to leave reviews on our site, which has contributed to how quickly review volume has grown. In just over two years, we’ve generated over 280,000 dealer reviews on our site. In the context of the dealership’s follow-up process, this integration aims to eliminate steps for customers while maintaining both the quality and value of the dealer review shared.”