LAKE SUCCESS, N.Y. — Dealertrack Technologies announced this week the completion of its acquisition of Dealer.com, a provider of digital marketing solutions and services for the automotive retail industry.
Established in 1998, Dealer.com is a pioneer in providing website and advertising products for OEMs and automotive dealerships. Dealertrack will retain the Dealer.com name in the marketplace to represent Dealertrack’s advanced and complementary set of digital marketing products and services.
Rick Gibbs, former CEO of Dealer.com and one of its co-founders, will lead Dealertrack’s newly formed Digital Marketing Solutions team as executive vice president and group president. Dealertrack’s Digital Marketing management will be based at Dealer.com’s current headquarters in Burlington, Vt.
The agreement to acquire Dealer.com was announced on Dec. 19, 2013.