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Maritz, Opportunity Max Roll Out New Digital Marketing Service

March 5, 2014

LAS VEGAS — Opportunity Max, a strategic digital marketing company serving the automotive industry, announced this week the release of a new digital marketing review service called “WEBCHECK√.” It is designed to examine a dealership’s digital assets to check for consistency and accuracy of its overall online marketing presence.

Offered to dealerships with no upfront costs on a free trial basis, WEBCHECK√ provides a comprehensive overview of a dealer’s marketing materials. The ultimate goal of WEBCHECK√, officials said, is to help sell more vehicles by making a dealer's digital marketing presence work harder, smarter and more efficiently.

“Traditional digital marketing audit software requires a steep learning curve, costs an exorbitant amount for licensing, and enforces a specific methodology on the end user,” said Mitch Cummins, president of Opportunity Max and senior vice president of Maritz Dealer Solutions. “It’s about time the automotive industry has access to an introductory analytical tool for dealer marketing teams to quickly assess and implement improvements into their existing CRM systems.

“WEBCHECK√ is simple, easy to use, requiring very little training needed, and actually fosters the planning, evidence gathering, and reporting process for the user,” Cummins added. “We are pleased to offer this service on a no-cost basis to dealerships across the country. This is our way of introducing Opportunity Max’s extensive portfolio of products and services designed to increase a dealership's digital marketing ROI and significantly improve profitability ¬— from the sales floor to the service bay.”

According to Cummins, WEBCHECK√ eliminates road blocks to productivity by offering an audit approach and discovery process, which start with a comprehensive checklist analyzing a dealership's total digital marketing footprint, including website, social media, SEO/PPC and presence on third-party consumer automotive websites. While similar software can be cost-prohibitive, WEBCHECK√ requires no up-front costs for this introductory digital marketing assessment service.

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