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Ron Martin Releases F&I Sales Training Book

March 18, 2014

FORT WAYNE, Ind. — Ron Martin of VisionMenu Inc. has released Digital F&I, a F&I sales training book. It is an expanded edition of his previous book, The Vision of F&I.

This new edition includes new and improved sales pitches, word-tracks, and closes. He also delves into how technology can drive profitability and efficiency. 

Topics discussed include: how technology has shaped the finance sales presentation, why menu selling is here to stay, the keys to success in F&I, the psychology of the F&I sales presentation and the art of the deal. The book also covers how to present, overcome, and close many of the products offered in the F&I office, including vehicle service contracts, GAP protection, tire & wheel, credit insurance and appearance packages.

For more information, visit

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