RICHMOND, Va. — Registration is now open for the first of Cory Mosley’s “New Skills Now” seminars, which are designed to help showroom and Internet/BDC professionals become more influential with customers and increase their sales production.
“Dealerships are seeing a different kind of buyer these days and that requires sales professionals move out of their comfort zones and use new skills to win these buyers’ business,” said Cory Mosley, principal of Mosley Automotive Training and columnist for F&I and Showroom magazine. “These new skills give sales professionals more influence with buyers while reducing buyer apprehension. Both are essential if sales professionals are going to be more successful at engaging customers, setting appointments and closing more deals.”
“New Skills Now” is a series of one-day, two-seminar programs for automotive sales professionals. A number of these events are being scheduled across the United States in the coming months. Registration is now open for the April 22 seminar at the Long Island Marriott in Uniondale, N.Y.
“Everybody talks about a back-to-basics strategy, but in fact this approach may actually be killing the dealership’s sales growth,” Mosley said. “Consider that today’s car buyer has more brands and more dealers to choose from than ever before. A dealer can throw more money at marketing or equip his sales teams with new skills. In these seminars, showroom and Internet/BDC sales pros will develop a laser focus on what matters most to increase sales production.”
The morning session for showroom sale professionals covers strategies to create influence, personality-based selling tactics, how to significantly reduce buyer objections and how to create a referral machine using social media. The afternoon session for Internet/BDC professionals covers how to increase customer engagement, how to set more appointments that show, learning the 722 blueprint for customer follow-up and turning more shoppers into buyers.
Mosley developed his approach to dealership training and consulting, which he’s been doing more than 16 years, using his experience on the dealership frontlines. He launched Mosley Automotive in 2004 and consults for dealers nationwide, lectures at industry conferences, leads progressive retail initiatives for several OEMs, launched his on-demand training system, Mosley 24/7, at the NADA and recently released his first book, “The Way I See It,” this past January.
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