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Reynolds Integrates Payment Solution Into DMS

May 20, 2014

DAYTON, Ohio and ATLANTA — The Reynolds and Reynolds Co. and Global Payments Inc. announced an agreement this week to offer point-of-sale, electronic payment solutions for automotive dealerships.

As part of the agreement between the two companies, Reynolds will add Global Payments’ payments technology across Reynolds dealership management system (DMS) platforms and software solutions to deliver secure electronic payment solutions in-store, online and on mobile devices.

“Consumers today expect their experience with the dealership to mirror their experiences with other retailers,” said Ron Lamb, president of Reynolds and Reynolds. “That expectation applies whether the consumer is browsing the dealer’s website or paying for service at the dealership. To meet those expectations, dealers are looking for the tools that support a familiar shopping experience for consumers. Certainly, one of those tools is secure, efficient payment processing with the dealership.”

Lamb noted that adding payment technology will also deliver a number of productivity benefits for dealership personnel, in addition to the consumer benefits.

“This partnership demonstrates the strength of Global Payments’ distribution, combined with a differentiated service offering,” said Eddie Myers, president of Global Payments’ Integrated Solutions division. “Our ability to provide a breadth of integrated payment processing products and services is ideally suited to meet the needs of automotive dealerships, especially when combined with the strength of Reynolds’ other technology offerings. We continue to expand our technology channel across different vertical markets and segments.”

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