SCOTTSDALE, Ariz. — Digital Air Strike, an online reputation and lead-response company, has partnered with Edmunds.com to seamlessly allow dealerships to turn consumer survey feedback into public reviews.
This integration is available through Digital Air Strike’s Review Surge 3.0 solution, which automatically generates a survey after a customer buys or services a vehicle at a dealership. The dealership’s dealer management system (DMS) triggers a survey with the option of seamlessly leaving customer feedback on Edmunds.com, once their feedback successfully passes Edmunds.com moderation process. This ensures that the reviews that are generated are “verified customer reviews.”
“We are already seeing positive results for dealers and car shoppers with our new Digital Air Strike integration,” said Mike Grave, executive director of business development of Edmunds.com, “As the leading site for car shoppers and as a company that values innovation and transparency, we appreciate the many benefits being created by this application of our API.”
For dealerships, this product not only increases the number and frequency of reviews on Edmunds.com, it also provides a more robust view of their car shoppers’ sales and service experiences, officials said. It also provides car buyers with an easy, automated way to share their experience and give them a more accurate sense of what they can expect if they choose to visit the dealership for sales or service.
Digital Air Strike now has survey integration with the Top 2 dealership review sites, Edmunds.com and Cars.com, as ranked by car buyers in the 2013 Automotive Social Media Trends Study.