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Portfolio Earns Diamond Ranking in Dealer’s Choice Awards

July 22, 2014

IRVINE, Calif. — Portfolio, a reinsurance program manager for dealers, earned the Diamond Award for Best Vehicle Service Contracts – Reinsurance provider in Auto Dealer Monthly’s annual Dealer’s Choice Awards.

This is the fourth Diamond Award for Portfolio, which earned the top award in 2008, 2009 and 2010. Portfolio has never been ranked less than Platinum, the second highest award.

“We are honored and grateful that dealers have named us the top reinsurance program in the nation for the fourth time,” commented Steve Burke, CEO of Portfolio. “Not only does this tell us that our agents and employees are serving our dealer clients well, but that our unique business model meets market expectations. Portfolio’s uncompromised principle of true 100% ownership by the dealer has been proven once again to be the strongest foundation to ensure ongoing satisfaction for our dealer clients.”

The awards are voted on by dealers, who were surveyed over eight weeks between April and May. Hundreds of dealer principals and other dealership personnel scored their satisfaction with providers in 27 categories of products and services. Survey respondents were asked to cast votes only for providers with which they have firsthand knowledge and experience.

“The Portfolio program is dealer-centered,” said Brent Griggs, president of Portfolio. “Respecting the dealer’s rights of ownership requires us to conduct ourselves with integrity and transparency to honor the dealer’s interests first. We see ourselves as a trusted partner, not just a provider. This demands that we provide every available profit opportunity through diligent income development in the dealership and regularly scheduled analysis of reinsurance company performance. I think this goes a long way toward explaining our recognition in the eyes of dealers.”

In addition to identifying their primary providers in each category, respondents must rate their providers in four areas: the product and service provided; customer support and service; the overall value for dollars spent; and whether the dealer would recommend the provider.

The complete list of winners, as well as any provider or finance company that rated higher than the group average score in any category will be published in the August 2014 print issue of Auto Dealer Monthly magazine. Award winners will be honored at the Industry Summit at the Paris Las Vegas, September 7-10, 2014.

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