Top News

Kia Adds Dealertrack’s PaymentDriver to Kia.com

November 11, 2014

LAKE SUCCESS, N.Y. — In order to optimize the online to in-store shopping experience for Kia.com website shoppers, Kia Motors America has added Dealertrack Technologies’ PaymentDriver to its website.

PaymentDriver is an intelligent first-pencil monthly payment calculator that provides payment options. The tool will allow Kia.com shoppers to explore lease and finance options based on their ZIP code. It will also allow them to check Kia incentives and interest rates, as well as appraise their trade-in vehicle. In addition, PaymentDriver allows online shoppers to send their selected vehicle and financing options directly to a local Kia dealer and request a follow-up from that dealer.

“Today, consumers are seeking out better information throughout the vehicle purchase process and are using digital resources first to find that information,” said Raj Sundaram, group president of dealer solutions for Dealertrack. “The use of PaymentDriver will help Kia dealers better capture opportunities, drive deeper digital engagement, and increase lead conversion, while presenting a better overall shopping experience.”

 

 

Your Comment

Please note that comments may be moderated. 
Leave this field empty:
Your Name:  
Your Email:  

CLOSE [X]

READ NEXT

Sonic Files Suit Against Former Employee for Luring Away Employees

Sonic and Philpott Motors have filed a lawsuit against a former employee who left the dealership and hired seven other employees to come work for him.