SAN FRANCISCO — To create a more efficient way for Hendrick Automotive Group to source and remarket vehicles from their 26 dealerships in Charlotte, Manheim established Manheim Charlotte, an onsite auction operation at a Hendrick Automotive Group dealership in Concord, N.C.
The four-lane, retrofitted operation that opened earlier this month takes advantage of Manheim technology and staffing such as Simulcast, auctioneers, auction block support, and full-time employees. This is the second auction operation that Manheim has created for Hendrick Automotive Group; the first one opened last year in Charleston, S.C.
“When we look for better ways to source more used cars and create more efficient remarketing strategies, we look to Manheim,” said Chris Little, Hendrick Automotive Group’s vice president of variable operations. “Our deep collaboration and partnership is generating the type of solutions we need to grow and better compete.”
Manheim Charlotte, formerly Hendrick Chrysler Dodge Jeep RAM of Concord, which is now located at Hendrick Auto Mall Concord, hosts weekly Wednesday sales that are open to registered dealers. The four sale lanes in Concord are numbered in honor of Hendrick Motorsports’ NASCAR drivers: Dale Earnhardt Jr. (88), Jeff Gordon (24), Jimmie Johnson (48) and Kasey Kahne (5).
Manheim Charlotte held its first grand opening sale on Jan.7, attended by nearly 600 dealers who bought 86 percent of the 508 vehicles offered for sale.
“When a key customer such as Hendrick Automotive shares its future vision and business goals with us, it allows us to explore a variety of new and different possibilities,” said Susie Heins, Manheim’s vice president of dealer sales. “Manheim Charlotte is the direct result of how deep collaboration between our companies can deliver win-win results.”
In March 2014, Manheim opened a one-lane retrofitted location at a Hendrick Automotive Group dealership facility in Charleston, S.C. Manheim Charlotte differs from the Charleston location in that it has a full-time, onsite staff, offers services such as vehicle inspections and takes vehicles from all Hendrick Automotive Dealerships in North Carolina. The 49,000 square foot facility will include a covered area for auction staff to write condition reports on vehicles.
Manheim and Hendrick Automotive have been working together for more than 10 years. During this time, Manheim has delivered a variety of business solutions, including the sales locations in Concord and Charleston, Dealer Trade Networks, remarketing training for the company’s used car directors, and consulting services that have led to more efficient and profitable solutions.
Hendrick Automotive Group, which operates more than 90 dealerships in the U.S., selected Manheim as their exclusive remarketing partner effective Jan. 1, 2014. This partnership selects Manheim as Hendrick’s primary source for remarketing wholesale inventory through its physical locations, mobile auctions and online.