NEW YORK CITY — HookLogic has received an Automotive Website Award for Marketing Innovation from PCG Consulting for its AutoHook marketing solutions suite for car dealers. The award was given out at the Automotive Website Awards ceremony which took place prior to the NADA convention in San Francisco.
“AutoHook by HookLogic showed some very impressive results, generating showroom traffic with a historical 60% conversion rate,” said Brian Pasch, CEO of PCG Consulting. “For that and the many features in their marketing suite, they have been awarded with a Marketing Innovation Award.”
AutoHook is a suite of marketing solutions designed to offer time-sensitive, high-value hooks to consumers in order to drive in more online traffic to dealers. The suite includes Web2Show which converts a dealer’s website traffic into more showroom visitors, Lead2Show that uses a dealer’s third party leads to identify customers who are more inclined to buy and Mobile2Show which is designed to drive prospects away from competitors.
PCG holds the awards ceremony annually and this year gave out 37 awards to the best website and technology products for car dealers.
“It’s a real honor to receive our third AWA in as many years,” said David Metter, president of automotive for HookLogic. “With the release of Mobile2Show and further innovation in the pipeline, I look forward to what 2015 has to offer.”