LAWRENCEVILLE, Ga. — Black Book has launched Black Book Digital en Español, a Spanish-language version of its mobile app aimed at Spanish-speaking dealers, remarketers and other automotive professionals.
Black Book Digital en Espanol offers accurate and reliable vehicle valuation data and a simple-to-use design, allowing Spanish-speaking users to make smarter decisions to accelerate and amplify profit potential among the growing cadre of Hispanic auto shoppers. According to the most recent Hispanic Business Automotive Report, Hispanic auto buyers have grown 16% year-over-year, totaling 677,799 as of June 2014.
The app provides real-time data for thousands of used cars and trucks and features an intuitive design for simpler vehicle searches. It has the ability to scan VIN-numbers and includes access to CARFAX and AutoCheck reports. For a full list of features and details on Black Book Digital en Español, click here.
“Black Book is thrilled to offer its mobile application to Hispanic dealers and remarketers in their native language so they can have access to critical valuation insight for more profitable business growth,” said Mike Williams, vice president of direct sales and mobile for Black Book. “With Black Book Digital en Espanol, Spanish-speaking industry professionals can access real-time pricing data and share it more seamlessly with their wholesale and retail customers for faster decision-making potential.”