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Dealertrack, and MakeMyDeal to Combine Forces

March 24, 2016

ATLANTA — Cox Automotive announced that it will be bringing Dealertrack, and MakeMyDeal together to deliver a comprehensive digital retailing solution. The integration, the company states, is part of several enhancements the firm is planning to roll out to the websites.

The digital retailing solution will integrate MakeMyDeal into Dealertrack’s credit application and sales and F&I portal. This integration will give consumers the ability to submit a credit application through a dealership’s website after coming to an agreement on the terms of the deal. The combined systems will then transition consumers to the physical storefront to finalize the deal and delivery, according to the company.

Once a customer has transitioned to the store, dealership personnel will be able to work and complete the deal using Dealertrack sales and F&I portal, its digital retailing showroom app, and CRM solutions.

“Dealers will benefit by giving shoppers a more robust online-to-in-store experience, all while maintaining control of the deal and improving upon their workflow efficiencies,” said Mike Burgiss, vice president digital retailing for Cox Automotive. “Our vision is to enable the success of retailers in the evolution from digital marketing to digital deal-making, and onto the ultimate stage — the digital transaction.”


  1. 1. Robert Moy [ April 01, 2016 @ 09:57PM ]

    True Car raised lots of money from investors with a model that tried to convince customers that with their service, they will safe huge dollars. Did customers ever thought how True Car would make money? NO. True Car model to let customers know what someone else paid for the same vehicle, and getting $ 395 per delivery from dealer....Why any dealer would sign up for such program is beyond me. If True Car claim they consistently lost money at their old gauging model to dealers and under pressure changing their business model. How can they survive. But, wait. There is more. Now comes Carvana, Vroom, and the latest. MakeMyDeal, which Cox Automotive bought. Not only dealerships paying Cox Automotive for using their many programs from, but now Cox Automotive thru this portal will try to convince dealers that they will sell more, make more because customers wants it that way. Dealers again, somehow will be paying more to these companies in order to make less. Customer will be in comfort of their homes, work, or where ever will submit as many offers to dealerships and MAY THE LOWEST BIDDER WIN! Then why every dealership already have their prices on the internet? Does MakeMyDeal know more that the general buying public does not already know? MakeMyDeal with all the other buying services saying dealers are still making too with the prices they put online? Shame to ANY dealer that will fall into this trap....perhaps desperate ones thinking they will get few extra deliveries. If these services are so great, why NOT every single dealership signs up for them? Lets get rid of all sales people, managers and just pay anyone willing to work at DELIVERY POINTS a minimum wage to deliver vehicles. Henry Ford will be turning over in his grave if he knew what is going on in this great industry.


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