SCOTTSDALE, Ariz. — Ryan Williams, president of Fidelis PPM, is headed this year's National Automobile Dealers Association convention to talk to dealers about how to track, measure and evaluate the effectiveness of retention programs like the company's customized dealership prepaid maintenance programs.
At his company’s booth, he will discuss whether certain dealer retention programs actually drive consumers to their shops, whether a customer experience is positive enough to motivate return visits, and how the return on investment on a retention plan can be proved.
“Most programs cannot substantiate their retention promises, and dealers putting faith in such plans have misplaced hope,” Williams said.
Fidelis PPM provides an easy-to-use interface for dealers to track the ROI on their PPM program. For more, visit getfidelis.com.