SAN FRANCISCO — Jumpstart Automotive Group changed its name back to Jumpstart Automotive Media. The media and marketing solutions company also unveiled its new logo.
Company officials said the name change reflects the evolution of the business and the market is services. The change comes three months after Hearst Magazines announced it would be bringing together its collection of automotive media businesses — which includes Jumpstart, Car and Driver and Road & Track — into one dedicated division, Hearst Autos.
“The formation of the Hearst Autos division presented an ideal time for us to re-invigorate the Jumpstart brand and update our name and logo,” said Nick Matarazzo, Jumpstart CEO and Hearst Autos president. "This new look signifies our evolution from a small advertising technology startup to a leading, media, insights, and marketing company. It also marks a celebration of the culture of innovation we have built over our 15-year history.”
In addition to the name change and updated logo, the company also developed an application icon that it will primarily use for its social media pages.