NEW YORK — automotiveMastermind, a predictive analytics and marketing automation technology company for automotive dealerships, today announced that Toyota dealerships across the country will now be able to partner with it.
“We have experienced tremendous success with Toyota’s sister brand, Lexus. Just one month after a successful pilot program, we secured about 20% of all Lexus dealerships. We are looking forward to providing the Toyota sales teams with relevant insights about their customers, helping transform their existing sales process and ultimately closing more sales,” said Marco Schnabl, co-CEO and founder of automotiveMastermind.
With this announcement, Toyota becomes the ninth automotive brand on the automotiveMastermind platform. The other automakers that are part of the platform include Acura, Audi, BMW, Cadillac, Honda, Lexus, Mercedes-Benz and MINI.
"This opens up a new opportunity for us to communicate with millions of existing Toyota customers to improve sales and retention for their brand," said Andrew Gillman, vice president of sales and marketing for automotiveMastermind. “Our behavior prediction technology shows dealers what customers they should be contacting and marketing to in order to increase sales in the fastest, most efficient way. We have seen our dealer partners experience significant increases in sales as well as growth in customer retention immediately upon implementing our technology.”
automotiveMastermind’s technology leverages big data analytics, dealer management system data, and more than 1,000 data points from external sources and then analyzes that data through a proprietary algorithm to generate a Behavior Prediction Score. That information is then fed directly to a salesperson’s desktop and provides him or her with customer specific talking points and behavior drivers. The platform also uses this data to create customized micro-targeted predictive marketing campaigns that are then delivered directly to consumers.