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GWC Warranty Releases Fourth 'Behind the Wheel' Dealer Story

February 7, 2017

WILKES-BARRE, Pa. – F&I product provider GWC Warranty has released the fourth video in its award-winning “Behind The Wheel” dealer story series.

The latest release in the Behind The Wheel series features Texas Cars Direct, a destination for luxury used cars in Dallas. The firm’s story is one of entrepreneurship and a unique zero-frills approach to buying high-end used vehicles that is complemented by a quality vehicle service contract provided by GWC Warranty. Owner Pete Bulban opened the dealership more than 35 years ago, and has been making luxury vehicle ownership affordable ever since.

“Behind The Wheel continues to uncover and document impactful stories of dealers and their personal visions for success,” said GWC CEO and President Rob Glander. “The story of Texas Cars Direct is truly unique while also bringing to life the entrepreneurial spirit that so many dealers share. These types of businesses are a natural fit for GWC’s commitment to provide a best-in-class vehicle service contract experience.”

Behind The Wheel, winner of a 2015 Automotive Communication Award, pulls back the curtain to unveil the people and communities that make dealers successful. Each dealership’s story also delves into how GWC Warranty’s best-in-class service, products, training, and technology align with dealers’ missions to operate reputable, successful businesses.

To view the story of Texas Cars Direct, click here.

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