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Portfolio Earns 10th Straight Top Ranking in Dealers’ Choice Awards

June 30, 2017

LAKE FOREST, Calif. — Portfolio has been voted for the 10th consecutive year as a top provider in the Service Contract Reinsurance category of the annual Dealers’ Choice Awards, which are based on a national survey sponsored by Auto Dealer Today and F&I and Showroom magazines.

“Ten years of us ranking at the top says a lot about how dealers regard our programs,” said Brent Griggs, president and CEO. “We are grateful that our clients took the time to vote to demonstrate their high level of satisfaction with Portfolio.”

Chief Sales Officer Dan Haugen added, “I also want to express our thanks to all of our dealers for this vote of confidence in Portfolio. We are focused 100% on our dealers’ need for success in the dealership and the reinsurance company, so it’s rewarding to have their votes for us each year. It means we are doing a good job, but we will never rest on our laurels in this fast-changing industry.

“It’s essential to also thank all of our independent agents, who are the face of Portfolio in the dealerships every week, and our managing directors and reinsurance specialists who support our agents and dealers,” Haugen continued. “Everyone here in the home office recognizes their hard work and dedication in meeting each dealer’s needs is why we are ranked at the top every year.”

The survey was conducted over four weeks during March and April of this year. In an audited process where hundreds of dealer principals and other dealership personnel scored their satisfaction with providers in 34 categories of products and services. Survey respondents are asked to cast votes only for providers with which they have firsthand knowledge and experience.

In addition to identifying their primary providers in each category, respondents must rate their providers in four qualities: (1) the product or service provided; (2) customer support and service; (3) the overall value for dollars spent; and (4) whether the dealer would recommend the provider. The quality of the votes is weighted more heavily than the quantity in order to level the field for smaller providers.

The complete list of winners can be found here. Further coverage will be published in the August 2017 print issue of Auto Dealer Today. Award winners will be honored in September at Industry Summit in Dallas.

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