NEW YORK — Max Zanan, an automotive retail expert with nearly 20 years of experience, announced the release of his book, “Perfect Dealership: Surviving The Digital Disruption,” a car dealer’s guide to surviving the Digital Age. The book is available on Amazon.com both as a paperback and Kindle download.
Lower margins, stricter regulations, heavy competition, and online disrupters have left many managers with their backs against the wall, Zanan explained. With the rise of online auto sales, will the average auto dealership even exist in 10 years?
“Perfect Dealership serves as a wake-up call for the automobile industry,” says Zanan. “Unless car dealerships change — and change quickly — they risk falling into the same digital gulf that obliterated the corner video store and travel agencies. … The old ways are dead. It’s time to adapt or fade away.”
With “Perfect Dealership,” Zanan believes he has created the industry’s first truly comprehensive training manual. If you own or manage an auto dealership, or you’re planning a career in the industry, he said, it’s an indispensable guide for automotive management in a modern world.
“‘Perfect Dealership’ is the book the auto industry needs. With every chapter, Max outlines a modern and structured view of how to run and grow a profitable, ethical, and future-facing dealership,” said Peter Zorzy, director of operations for Atlantic Auto Group. “‘Perfect Dealership’ is a handbook for effective automotive management across all levels and departments. Every dealership owner and manager needs a copy.”